☆☆☆☆☆




點擊這裡下載

類似圖書 點擊查看全場最低價

---

內容簡介

　　《教育部經濟管理類雙語教學課程教材·國際商務經典教材：國際商務（英文版·第9版）（全新版）》是一本英文刪減教材。原著是國際商務領域的一本巨擘教材，自1994年問世以來，八次修訂再版，備受世界各國高校師生和商務人士的好評。《教育部經濟管理類雙語教學課程教材·國際商務經典教材：國際商務（英文版·第9版）（全新版）》非常適閤作為我國本科教育的雙語教材，也可用作研究生、MBA教材，還可作為跨國企業及涉外企業商務人士的參考書。

作者簡介

Charles W. L. Hill is the Hughes M. Blake Professor of International Business at the
School of Business, University of Washington. Professor Hill received his Ph.D. from
the University of Manchester’s Institute of Science and Tec h nology (UMIST) in
Britain. In addition to the University of Washington, he has served on the faculties
of UMIST, Texas A&M; University, and Michigan State University.

Professor Hill has published more than 50 articles in peer-reviewed academic journals,
including the Academy of Management Journal, Academy of Management Review,
Strategic Management Journal, and Organization Science. He has also published two
college texts: one on strategic management and the other on international business.
Professor Hill has served on the editorial boards of several academic journals, including
the Strategic Management Journal and Organization Science. Between 1993 and 1996 he
was consulting editor at the Academy of Management Review.

Professor Hill teaches in the MBA, Executive MBA, Management, and Ph.D. programs
at the University of Washington. He has received awards for teaching excellence
in the MBA, Executive MBA, and Management pr o grams. He has also taught customized
executive programs.

目錄

part one Introduction and Overview
Chapter 1 Globalization

part two Country Differences
Chapter 2 National Differences in Political Economy
Chapter 3 Political Economy and Economic Development
Chapter 4 Differences in Culture
Chapter 5 Ethics in International Business

part three The Global Trade and Investment Environment
Chapter 6 International Trade Theory
Chapter 7 The Political Economy of International Trade
Chapter 8 Foreign Direct Investment
Chapter 9 Regional Economic Integration

part four The Global Monetary System
Chapter 10 The Foreign Exchange Market
Chapter 11 The International Monetary System
Chapter 12 The Global Capital Market

part five The Strategy and Structure of International Business
Chapter 13 The Strategy of International Business
Chapter 14 The Organization of International Business
Chapter 15 Entry Strategy and Strategic Alliances

part six Business Operations
Chapter 16 Exporting, Importing, and Countertrade
Chapter 17 Global Production, Outsourcing, and Logistics
Chapter 18 Global Marketing and R&D;
Chapter 19 Global Human Resource Management
Chapter 20 Accounting and Finance in the International Business

精彩書摘

It is now two decades since I began work on the first edition of International Business: Competing in the Global Marketplace. By the third edition the book was the most widely used international business text in the world. Since then its market share has only increased. I attribute the success of the book to a number of goals I set for myself when I embarked on the first edition of the book. Specifically, I wanted to write a book that (1) was comprehensive and up-to-date, (2) went beyond an uncritical presentation and shallow explanation of the body of know l edge, (3) maintained a tight, integrated flow between chapters, (4) focused on managerial implications, and (5) made important theories accessible and interesting to students.

前言/序言

教育部經濟管理類雙語教學課程教材·國際商務經典教材：國際商務（英文版·第9版）（全新版） 下載 mobi epub pdf txt 電子書

評分☆☆☆☆☆

挺好，英文教材價格閤適

評分☆☆☆☆☆

棒

評分☆☆☆☆☆

正品，速度快

評分☆☆☆☆☆

正品，速度快

評分☆☆☆☆☆

教材，還可以

評分☆☆☆☆☆

沒有包裝封麵被不知名粉末弄得青一塊黑一塊

評分☆☆☆☆☆

挺好，英文教材價格閤適

評分☆☆☆☆☆

學校老師的專業教材，全英的。

評分☆☆☆☆☆

學校老師的專業教材，全英的。

類似圖書 點擊查看全場最低價

查看全網最低價