詳情信息：

  Product Details 基本信息

ISBN-13 書號:9780241951224

Author 作者:Richard H. Thaler

齣版社:Penguin Books Ltd

Publication Date 齣版日期:20160505

Product Dimensions 商品尺寸:19.8x12.9x2.4cm

Shipping Weight 商品重量:0.32kg

Shipping Weight Language 語種:英語

pages 頁數:432

  Book Contents 內容簡介

    ECONOMIST FINANCIAL TIMES and EVENING STANDARD BOOKS OF THE YEAR 2015 Shortlisted for the Financial Times and McKinsey Business Book of the Year Award From the renowned and entertaining behavioural economist and coauthor of the seminal work Nudge Misbehaving is an irreverent and enlightening look into human foibles Traditional economics assumes that rational forces shape everything Behavioural economics knows better Richard Thaler has spent his career studying the notion that humans are central to the economy and that were errorprone individuals not Spocklike automatons Now behavioural economics is hugely influential changing the way we think not just about money but about ourselves our world and all kinds of everyday decisions Whether buying an alarm clock selling football tickets or applying for a mortgage we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists In other words we misbehave Dismissed at first by economists as an amusing sideshow the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives our businesses and our governments Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building to TV quiz shows sports transfer seasons and businesses like Uber When economics meets psychology the implications for individuals managers and policy makers are both profound and entertaining