Strategic Management for Travel and Tourism pdf epub mobi txt 電子書下載 2024

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发表于2024-11-23

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齣版社： S t Titles

ISBN：9780750648547

商品編碼：1107743046

包裝：平裝

外文名稱：Strategic Management f...

齣版時間：2003-01-17

頁數：412

正文語種：英語

Strategic Management for Travel and Tourism epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Strategic Management for Travel and Tourism pdf epub mobi txt 電子書下載 2024

具體描述

圖書基本信息

Strategic Management for Travel and Tourism
作者： Nigel Evans;David Campbell;George Stonehouse;
ISBN13： 9780750648547
類型：平裝(簡裝書)
語種：英語（English）
齣版日期： 2003-01-17
齣版社： S&t; Titles
頁數： 412
重量（剋）： 1056
尺寸： 24.892 x 18.6944 x 2.286 cm

商品簡介

Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries* contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliancesStrategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.
Strategic Management for Travel and Tourism 下載 mobi epub pdf txt 電子書

Strategic Management for Travel and Tourism pdf epub mobi txt 電子書下載

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