詳情信息：

  Product Details 基本信息

ISBN-13 書號:9780062018205

Author 作者:Dan Ariely

Format 版本:1

齣版社:Harper

Publication Date 齣版日期:20100501

Product Dimensions 商品尺寸:0x0X0mm

Shipping Weight 商品重量:0kg

Shipping Weight Language 語種:ENG

pages 頁數:400

  Book Contents 內容簡介

    Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.