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內容簡介

　　《河南文化旅遊産業強省發展戰略研究》著重研究河南文化旅遊産業強省發展的戰略。全書分為五章，第一章河南文化旅遊産業強省發展的基礎條件，闡述基礎資源、基礎框架、發展機會；第二章河南文化旅遊産業強省發展的戰略理論基礎，闡述理論根據；第三章資源評價，研究河南文化旅遊資源開發；第四章問題分析，闡述做大做強河南文化旅遊産業存在的問題；第五章路徑選擇，研究河南文化旅遊産業強省的發展策略。

作者簡介

　　閆紅霞（1967.2—），河南科技大學管理學院旅遊係副教授。研究方嚮：文化旅遊資源開發、旅遊生態文化等。發錶論文二十多篇，著述五部，參與省級課題六項。

目錄

Chapter 1 The basic conditions for strong province of cultural tourism industry in Henan
1．Basic Resources of Henan
1．1 Favorable historical and cultural foundation
1．2 Outstanding cultural tourism resources
1．2．1 Characteristic of cultural tourism resources
1．2．2 Characteristic of cultural tourism products
2．Basic conditions of Henan's Cultural tourism industry development
2．1 Continuous solid economic base
2．2 Gradual perfection of tourism infrastructure
2．3 Cultural tourism city construction beginning to take shape
2．4 Productive institutional innovation of cultural tourism industry
2．5 Constantly improved tourism industry system
3．Development opportunity of Henan's Cultural tourism industry
3．1 Favorable development opportunity
3．2 Enormous tourism market potential
3．3 The government's vigorous configuration
3．4 Constantly optimized social environment
3．5 Constant training for talents of Cultural tourism industry

Chapter 2 Theoretical basis of the strong province cultural tourism industry development strategy in Henan
1．Rationale of Henan province development strategy in cultural tourism industry
1．1 Related theories of leaping development
1．1．1 Leaping development theory
1．1．2 Central Henan rise theory
1．2 Culture soft power theory
1．3 Theoretical basis of industrial clusters
1．3．1 Studies of neoclassic economics on industrial clusters
1．3．2 Studies of location theory on industrial clusters
1．3．3 Michael Porter's studies on industrial clusters
1．3．4 Studies of network theory on industrial clusters
1．3．5 Studies of knowledge creation theory on industrial clusters
2．Tourism industrial clusters competitiveness theory
2．1 Influence of tourism industrial clusters on basic factors
2．1．1 Influence on tourism products
2．1．2 Influence on economic foundations
2．2 Influence of tourism industrial clusters on expandable factors in competitiveness
2．2．1 Influence on enterprises
2．2．2 Influence on market demands
2．2．3 Influence on the government
2．3 Influence of tourism industrial clusters on supportive factors

Chapter 3 Resource evaluation of cultural tourism industry development of Henan strong province
Chapter 4 Problem analysis on becoming bigger and stronger cultural tourism industry in Henan
Chapter 5 Path choice in promoting the development of cultural tourism industry of strong Henan province
參考文獻

精彩書摘

　　《河南文化旅遊産業強省發展戰略研究》：
　　6.2 Sticking to market operation to deepen reform of cultural tourism system
　　Tourism investment， marketing and operation need to be in accordance with the rules of market economy.Only thus can the cultural tourism industry have vigor， competitiveness and vitality.Chongdugou Ravine has undertaken the tourism business model of "company plus farmers" that fully motivates enthusiasm of travel companies and every households.The tourism markets need to be fully opened， which allows substantial capitals overseas and capitals out of the province to access to the tourism industry， especially travel agencies and tourist areas （ spots）.Efforts are made to expand investment channels， ease market access and lower investment threshold.That means it will encourage all kinds of social capitals to invest in cultural tourism industry， making investors in Henan province more diversified.What's more， Henan has to deepen the reform on its tourism system，straightening the management systems of tourism areas （spots） and changing the present multi—channel management.All these will contribute to establishing a unified， efficient and developmental management model for tourist areas.
　　……
河南文化旅遊産業強省發展戰略研究 [Research on Development Strategy of Henan Province in Cultural Tourism Industry] 下載 mobi epub pdf txt 電子書

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