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內容簡介

When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

作者簡介

Marshall McLuhan (1911-1980) Communications theorist, born in Canada. He is known as the original "high guru" of media culture and appeared in Woody Allen's Annie Hall as himself.

精彩書評

'McLuhan sings of the furthest reaches of electronic culture, when computer technology has replaced language with instant nonverbal communication.' - Wired

前言/序言

Understanding Media瞭解媒體 英文原版 [平裝] 下載 mobi epub pdf txt 電子書

評分☆☆☆☆☆

適閤提高英語閱讀，行文很地道，適閤學習社會科學類的學生閱讀

評分☆☆☆☆☆

很好的書籍很好的學習必備佳品，，，，希望宣傳能給力的，能越做也好，下次還會在來的額，京東給瞭我不一樣的生活，這本書籍給瞭我不一樣的享受，體會到瞭購物的樂趣，讓我深受體會啊。

評分☆☆☆☆☆

非常好，喜歡。

評分☆☆☆☆☆

希望你能越做越好，成長有你有我大傢一起來，很好的寶貝。

評分☆☆☆☆☆

很好的書籍很好的學習必備佳品，，，，希望宣傳能給力的，能越做也好，下次還會在來的額，京東給瞭我不一樣的生活，這本書籍給瞭我不一樣的享受，體會到瞭購物的樂趣，讓我深受體會啊。

評分☆☆☆☆☆

麥剋盧漢的力作，純英文

評分☆☆☆☆☆

麥剋盧漢的力作，純英文

評分☆☆☆☆☆

本書適閤傳播學文化學讀者。勞特裏奇經典叢書，雖然平裝，但是用紙考究，印刷質量好，可讀可藏。

評分☆☆☆☆☆

適閤提高英語閱讀，行文很地道，適閤學習社會科學類的學生閱讀

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