Woo, Wow, and Win Service Design, Strategy, and [精裝] pdf epub mobi txt 電子書 下載 2024

圖書介紹


Woo, Wow, and Win Service Design, Strategy, and [精裝]


Thomas A. Stewart,Patricia O'Connell 著



點擊這裡下載
    


想要找書就要到 求知書站
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

发表于2024-12-23

類似圖書 點擊查看全場最低價

齣版社: HarperCollins
ISBN:9780062415691
商品編碼:19687125
包裝:精裝
頁數:336
正文語種:英文

Woo, Wow, and Win Service Design, Strategy, and [精裝] epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

相關圖書



Woo, Wow, and Win Service Design, Strategy, and [精裝] epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Woo, Wow, and Win Service Design, Strategy, and [精裝] pdf epub mobi txt 電子書 下載 2024



具體描述

內容簡介

In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up.

Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea that the design of services is markedly different than manufacturing. Bestselling authors and business experts Thomas A. Stewart and Patricia O’Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C; are not designed for service—to provide an experience that matches a customer’s expectations with every interaction and serves the company’s needs. When customers have more choices than ever before, study after study reveals that it’s the experience that makes the difference. To provide great experiences that keep customers coming back, businesses must design their services with as much care as their products.

Service Design is proactive—it is about delivering on your promise to customers in accordance with your strategy, not about acceding to customer dictates. Woo, Wow, and Win teaches you how to create "Ahhh" moments when the customer makes a positive judgment, and to avoid Ow" moments—when you lose a sale or worse, customer trust.

Whether you’re giving a haircut, selling life insurance, or managing an office building, your customer is as much a part of your business as your employees are. Together, you and customers create a bank of trust; fueled by knowledge of each other’s skills and preferences. This is Customer Capital, the authors explain, and it is jointly owned. But it’s up to you to manage it profitably.

Innovative yet grounded in real world examples, Woo, Wow, and?Win is the key strategy for winning customers—and keeping them.

作者簡介

Thomas A. Stewart is the Executive Director of the National Center for the Middle Market, the leading source for knowledge, leadership and research on midsized companies, based at the Fisher College of Business at The Ohio State University.

Before joining the National Center for the Middle Market, Stewart served as Chief Marketing and Knowledge Officer for international consulting firm Booz& Company (now called Strategy&). Prior to that, he was for six years the Editor and Managing Director of Harvard Business Review, leading it to multiple finalist nominations for a National Magazine Award. He earlier served as the editorial director of Business 2.0 magazine and on the Board of Editors of Fortune magazine.

A twelve-time participant in the World Economic Forum, he is the author of two books, Intellectual Capital: The New Wealth of Organizations and The Wealth of Knowledge: Intellectual Capital and the Twenty-first Century Organization, published by Doubleday Currency in 1998 and 2003, respectively. His new book, Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight (co-authored with Patricia O’Connell), will be published by Harper Business in November 2016.

,

Patricia O’Connell works with CEOs, boards of directors, and other senior executives of leading global companies to develop and execute content strategy, speaking platforms, and results-driven thought leadership campaigns. She helps to define corporate culture, illustrate strategic/competitive advantage, and identify a unique voice for today’s complicated, highly fragmented media and influencer environment. She is the writer of the New York Times best-seller, How Excellent Companies Avoid Dumb Things. She held senior managerial and strategic editorial positions at Businessweek.com before starting her content strategy practice. She is a long-time resident of New York City.

,

前言/序言


Woo, Wow, and Win Service Design, Strategy, and [精裝] 下載 mobi epub pdf txt 電子書
Woo, Wow, and Win Service Design, Strategy, and [精裝] pdf epub mobi txt 電子書 下載
想要找書就要到 求知書站
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

評分

評分

評分

評分

評分

評分

評分

評分

評分

類似圖書 點擊查看全場最低價

Woo, Wow, and Win Service Design, Strategy, and [精裝] pdf epub mobi txt 電子書 下載





相關圖書


本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 tushu.tinynews.org All Rights Reserved. 求知書站 版权所有