Whiplash: How to Survive Our Faster Future

Joi Ito (Author),? Jeff Howe  (Author)

Paperback

Publisher: Grand Central Publishing (6 Dec. 2016)

Language: English

ISBN-10: 1455598399

ISBN-13: 9781455598397

Product Dimensions: 15.2 x 1.9 x 22.9 cm

內容簡介

"The
future," as the author William Gibson once noted, "is already here.
It's just unevenly distributed." WHIPLASH is a postcard from that
future.

The
world is more complex and volatile today than at any other time in our
history. The tools of our modern existence are getting faster, cheaper,
and smaller at an exponential rate, just as billions of strangers around
the world are suddenly just one click or tweet or post away from each
other. When these two revolutions joined, an explosive force was
unleashed that is transforming every aspect of society, from business to
culture and from the public sphere to our most private moments.

Such
periods of dramatic change have always produced winners and losers. The
future will run on an entirely new operating system. It's a major
upgrade, but it comes with a steep learning curve. The logic of a faster
future oversets the received wisdom of the past, and the people who
succeed will be the ones who learn to think differently.

In
WHIPLASH, Joi Ito and Jeff Howe distill that logic into nine organizing
principles for navigating and surviving this tumultuous period. From
strategically embracing risks rather than mitigating them (or preferring
"risk over safety") to drawing inspiration and innovative ideas from
your existing networks (or supporting "pull over push"), this dynamic
blueprint can help you rethink your approach to all facets of your
organization.

Filled
with incredible case studies and leading-edge research and philosophies
from the MIT Media Lab and beyond, WHIPLASH will help you adapt and
succeed in this unpredictable world.

媒體推薦

"WHIPLASH
remarkably, entertainingly, and, most importantly, optimistically gives
critical context for the exponential evolution in which we find
ourselves, then provides a path toward adaptability and flexibility. In
short, it's a badass read."

--J. J. Abrams

"This
book is a brilliant and provocative guide to reading the tea leaves of
technological change. It's a great mix of stories, analysis, and
practical tips. Read it or get left behind."--Walter Isaacson,
bestselling author of Steve Jobs and president and CEO, Aspen Institute,

"Earnestly
followed, their nine principles will promote fluidity, exalt hybridity,
make our brains receptive and elastic, in other words prepare us to
navigate our present and grow our future."--Paola Antonelli, senior
curator, Museum of Modern Art, 

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