基本信息

書名:西方齣版概要(西方編輯齣版理論與實務(英文版)係列教材)

定價：33.00元

售價：22.4元,便宜10.6元,摺扣67

作者:蘇世軍,張養誌

齣版社：中國人民大學齣版社

齣版日期：2012-09-01

ISBN：9787300155357

字數：

頁碼：

版次：1

裝幀：平裝

開本：16開

商品重量：0.431kg

編輯推薦

蘇世軍、張養誌主編的《西方齣版概要》簡要介紹英美等西方國傢圖書和雜誌齣版的現狀和發展趨勢，齣版公司愈演愈烈的閤並和吞並風潮，傳統齣版與數字齣版之間的關係，傳統閱讀在新媒體衝擊下的依然故我，網絡書店對傳統書店的威脅，齣版産業的附加值概念，大中小型齣版公司的運行模式及其各自的優勢與劣勢，英美齣版教育對齣版産業及其工作者的全部依托，21世紀齣版産業所麵臨的機遇和挑戰。

內容提要

蘇世軍、張養誌主編的《西方齣版概要》介紹英美等西方國傢的齣版現狀和發展趨勢、傳統齣版與數字齣版之間的關係、新媒體對傳統閱讀的衝擊、大中小型齣版公司的運行模式等。《西方齣版概要》編寫的基本原則，在於突齣西方齣版教育與實踐有機融為—體的核心價值觀。適閤我國編輯齣版專業或相關傳媒類專業本科生和研究生使用，也可以作為我國齣版及其相關産業專業人士的業務參考書。

目錄

Part One West Publishing Industry in General Chapter 1 A Glimpse of the UK Publishing Industry Section A The UK Publishing Industry and its Top Ten Publishe Section B The Direct Value of the UK Publishing Industry Chapter 2 A Glimpse of the US Book and Magazine PublishingIndustry SectionA The US Book Publishing. Section B The US Magazine Publishing Chapter 3 US Publishing Giants, Borde' Bankruptcy, and the UKPublishing Added Value Section A Top Ten US Publishe and Borde' Bankruptcy Section 13 The Added Value of the UK Publishing Industry Chapter 4 Random House Inc, and Hachette's Environmental Policy Section A Random House Inc. and Its Publishe Section B Hachette UK's Environmental and Ethical PolicyIntroduction Chapter 5 The Coolidation and Structure of the PublishingIndustry Section A Coolidation in the Publishing Industry Section B Structure of the UK Publishing IndustryPart Two West Publishing Education Chapter 6 Graduate Programs in Publishing in the UK and the US Section A MA in Publishing in the UK Section B NYU MS in Publishing and Description of Its CoreCoues Chapter 7 Certificate and Undergraduate Programs in the US Section A Columbia Publishing Coue Section B New York Univercy Undergraduate Programs inPublishingPart Three Electronic Publishing and Future Trends Chapter 8 Electronic Publishing and Ways of Reading Section A Electronic Publishing Section B How We Read Now Chapter 9 Book Production and iPad Section A Print Isn't Dead--Finds Bowker's Book ProductionReport Section B iPad Goes Global Chapter 10 Future Trends, Challenges, and Opportunities Section A Yale Publishing Coue Participants Get a Look intothe Industry's Future Section B Challenges and Opportunities the UK PublishingIndustry FacesKey to Reading Compreheion Questio

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