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內容簡介

劍橋商務英語證書(BEc)考試是一種全新的實用型考試，側重考察真實工作環境中的英語交流能力，專為廣大商務英語學習者量身定做，獲得全球眾多教育機構及企業的認可，並將其作為入學考試或招聘錄用的英語語言水平要求。
《新編劍橋商務英語教師用書》增加瞭學生用書中由於篇幅限製無法保留的部分內容，如詳細的教學筆記、習題答案、聽力文字材料和進一步的學習參考；還提供瞭內容高度凝練、充滿趣味而且可以模仿的學習活動，是職場新人和廣大師生們最理想的選擇。

內頁插圖

目錄

MODULE 1
MODULE 2
MODULE 3
MODULE 4
MODULE 5
MODULE 6
MODULE 7
MODULE 8
MODULE 9
MODULE 10
MODULE 11
MODULE 12
Photocopiable activities
Photocopiable ctivities notes
Workbook answer key

精彩書摘

4. 1 Listening script
SarahWe make financial software for medium-sizedcompanies. Competition is strong - not necessarily pricecompetition, because in our sector, quality, reliabilityand service are far more important factors. We use a salestechnique thats called relationship selling. In other words,we spend a lot of time getting to know each prospectsindividual needs: their business processes, their strategicaims, and um... also the issues and constraints they face.The idea is that the customer sees us as a partner, someonewhos going to work with them and help them find the bestsolution for their business. Working this way, there are timeswhen I have to freely admit to people that our products maynot be best suited to their particular needs, but to be honestId much prefer to be doing that than using some hard-selltechnique to push something I dont really believe in myself,you know...PresenterThankyou, Sarah. Now, Dale Freidman, I knowyou have a very different approach...DaleI would say so, yes. In my line of business, its allabout perceived benefits - there are some tangible ones like,for example, use of natural ingredients in our deodorants,but everyone in the industry copies ideas, so its difficultto sustain any kind of technical competitive advantage forlong. So, I use a lot of anecdotes when I sell; I tell stories, getpeople laughing. My approach is direct - I guess some mightsay pushy, but I get results. I deal only with the decisionmaker, whos generally a buyer for a chain of stores. Youdbe amazed how much time people waste talking to thewrong guy. I always start by presenting them with the mostexpensive options, because this increases our average sales,and as soon as I get a buying signal from them - it couldbe anything, you know, just a question like Whats yourmost popular product？ - I move in and close the sale bydiscussing quantities required, special delivery arrangements,favourable payment terms, things that make them feel theyregetting added value...

前言/序言

新編劍橋商務英語教師用書（高級）（第3版）（附MP3光盤1張） [Success With Bec Teachers Book Higher] 下載 mobi epub pdf txt 電子書

評分☆☆☆☆☆

發貨速度很快，服務也不錯，有一本一起買的買重復的客服處理退貨很迅速，贊一個

評分☆☆☆☆☆

質量很好，有瞭這本教師用書，學起來更方便啦

評分☆☆☆☆☆

幫人買的，沒毛病，考試過過過

評分☆☆☆☆☆

很實用。需要就買瞭。

評分☆☆☆☆☆

618買的，買瞭幾本，送過來很快；看瞭一點，感覺不錯，等以後慢慢滲入看把，提提自己的英語水平。

評分☆☆☆☆☆

送貨快，書質量很好

評分☆☆☆☆☆

不錯，價格很劃算，質量也不錯的，比在超市便宜。自學必備教程，一定要堅持下來。支持京東！活動力度更多更大，讓老百姓受益！

評分☆☆☆☆☆

還沒有看 書有點味道，。。。

評分☆☆☆☆☆

買來充電的，實用，專業。

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