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內容簡介

　　 1．本書共分為18個單元，教學可按17～18個教學周、54學時安排。每單元由4篇選文構成(個彆單元為5篇)，每篇選文的長度在1000個單詞左右。內容大緻涵蓋大眾傳播事業的主要部類和新聞與傳播學的主要領域。
　　 2．在每單元所選文章中，根據單元主題的不同，一般有1～2篇著名學者關於該主題的經典論述，1～2篇比較具體的個案研究性質的文章，以及1篇綜閤性的概述(反映本學科到20世紀末的發展)。這樣組閤的目的，是希望能盡量做到材料新穎，容量充足，內容專業，點麵結閤，深淺有緻，形成梯次，適閤新聞與傳播學專業本科生和碩士研究生共同使用。
　　 3．本書所選文章，主要來自新聞學、傳播學、政治學、經濟學、法學、文化學、社會學等方麵的文獻。
　　 4．課文生詞的選擇和釋義以教育部公布的《大學英語教學大綱通用詞匯錶》中的四級詞匯為起點，學生可參考生詞錶來理解課文。
　　 5．在課後練習中，練習一采取問答題的形式，旨在培養學生理解作者的主要觀點，並歸納課文主要內容的能力。
　　 6．專業翻譯能力的培養是本教材的一個重要目的。在每單元所選文章中，我們提供兩篇譯文，作為教學參考。

內頁插圖

目錄

Unit 1 Introduction
Passage One The Meaning of "Communication"
Passage Two McQuails Normative Theories
Passage Three Hot and Cold
Passage Four Minervas Owi
Unit 2 Books
Passage One Books in History
Passage Two Book Publishing
Passage Three The Printing Press as an Agent of Change
Passage Four Areopagitica: A Speech for the Liberty of Unlicensed Printing
Unit 3 Magazines
Passage One Magazine as Media Innovators
Passage Two Magazines Push Images Over Words
Passage Three Luce and Time
Passage Four Early Periodical as Publicist Instrument of Criticism
Unit 4 Newspapers
Passage One What if There Were No Newspaper?
Passage Two A Newspaper Industry Casualty You May Have Missed
Passage Three The New York Times in 1990s
Passage Four Natural History of the Newspaper
Unit 5 Film
Passage One Importance of Movies
Passage Two The Structure of the Western Film
Passage Three Hollywoods Big Six
Passage Four Schindlers I.ist: The Role of Memory
Unit 6 Radio
Passage One FMs Rise
Passage Two Characteristics of American Radio
Passage Three Trends and Convergence in Radio and Sound Recording
Passage Four The Assets and Liabilities in Radio
Unit 7 TV
Passage One Impact of Television
Passage Two Culture
Passage Three The Case for Television Journalism
Passage Four CBS News
Unit 8 Internet and Media Convergence
Passage One Internet
Passage Two Worldwide Wedge: Division and Contradiction in the Global Information Infrastructure
Passage Three Weblogs, Citizen Journalists and Traditional Media
Passage Four Media Convergence and Complications
Unit 9 Media Education and Media Literacy
Passage One The Origin of Journalism Education
Passage Two What They Dont Teach at J-School
Passage Three Green-Eyeshades Versus the Chi-Squares
Passage Four Elements of Media Literacy
Unit 10 Advertising
Passage One Media Choices
Passage Two Origins of Advertising
Passage Three Advertising: The Magic System
Passage Four Advertising: Agencies and Copywriters
Unit 11 Public Relations
Passage One Defining Public Relations
Passage Two Public Relations Services
Passage Three Newsmaking
Passage Four The Roots of Public Relations
Unit 12 Media Economy
Passage One Economic Foundation of Mass Media
Passage Two The Two Economies
Passage Three Television Programming
Passage Four Rupert Murdoch
Unit 13 Culture Industry and Culture Studies
Passage One Culture Industry Reconsidered
Passage Two What Is British Cultural Studies?
Passage Three Properties of the New Media and a Socialist Strategy
Passage Four Hegemony: An Overview
Unit 14 Process of Mass Communication
Passage One Encoding/Decoding
Passage Two The Acts of Communication
Passage Three The Circuit and the Acts
Passage Four Selecting the News: Gatekeeping
Unit 15 Effects and Audience of Mass Communication
Passage One Effects Studies
Passage Two The Uses and Gratifications Model
Passage Three TV and Learning
Passage Four Scientific and Nonscientific Polls
Unit 16 Mass Communication and Society
Passage One Some Social Functions of the Mass Media
Passage Two The Masses: The Implosion of the Social in the Media
Passage Three The Debate over Civic Journalism
Passage Four Investigative Reporting
Unit 17 Mass Communication and Social Control
Passage One Government Manipulation of Media
Passage Two Of the Liberty of Thought and Discussion
Passage Three The Principles
Passage Four Jeffersons View of the Press
Unit 18 Laws and Ethics of Mass Communication
Passage One The First Amendment to the Constitution
Passage Two The Means to the End
Passage Three Should the Names of Rape Victims Be Published?
Passage Four Attributing a Libel Is No Defense
Appendix A Key to Exercises
Appendix B Chinese Translations
參考文獻

精彩書摘

Two or more people come together, trying to share some information. Theyare likely to be very different people. Becausetheir life eXperienceshave beendifferent, the signs that carry the information are likely to look different to them.The more different the experiences, the more different the information that islikely to be read into them. Ideas like "pain" and "hunger" have a fairly goodchance of being understood in common because all of us have experienced thesethings——though even in this case, the "stiff upper lip" tradition of one culture islikely to be misinterpreted in a culture where feelings are more openly expressed,But words like freedom, communism, and apologize obviously are going to causetrouble when people come from different life patterns, especially if they comefrom difaerent cultures. Note carefully, however, that communication is not conducted entirely, oreven mostly, in words. A gesture, a facial expression, a pitch pattern, a level ofloudness, an emphasis, a kiss, a hand on the shoulder, a haircut or lack of one,the octagonal shape of a stop sign——all these carry information.

前言/序言

　　本書作為國內第一部同類教材即將付梓，為它忙碌瞭一年有餘的我們在欣慰和惶恐之際，想對編譯本書的目的做一點說明。
　　首先，本書的齣版順應瞭國傢改革開放的大環境，同時也是對教育部大力倡導的在高校各專業開展雙語教學要求的積極迴應。21世紀之初，中國已成為世貿組織的成員，這標誌著中國在對外開放的道路上邁齣瞭曆史性的一大步，同時也對國內的各行各業尤其是高等教育提齣瞭新的要求。麵對日益開放的社會，未來的知識型勞動大軍和專業研究隊伍如果不能嫻熟地掌握英語這門世界通用的語言，則必將在競爭中落於人後。而英語的掌握與熟練運用，不僅意味著無障礙的日常會話與交流，對正在接受高等教育、即將成為社會中流砥柱的高校學子來說，它更意味著高層次的學術交流和專業性極強的科學研究。本書的目的，就是要引導新聞學與傳播學專業的高年級本科學生和研究生直接閱讀專業原著，在專業學習中鞏固和提高英語水平，在英語學習中瞭解和研究專業知識。

普通高等教育“十一五”國傢級規劃教材·21世紀新聞傳播學係列教材：新聞傳播學專業英語教程（第2版） 下載 mobi epub pdf txt 電子書

評分☆☆☆☆☆

我是幫我同學買的，她說很喜歡這本書，有圖有文，不會太枯燥乏味，但是有一點難度，還是得慢慢讀慢慢翻查字典。

評分☆☆☆☆☆

快遞啥的都挺好的，但是書拿到手裏就感覺是舊的，書角還有點髒

評分☆☆☆☆☆

評分☆☆☆☆☆

東西很好，值得購買的。

評分☆☆☆☆☆

考研衝刺用，希望有幫助

評分☆☆☆☆☆

東西很好，值得購買的。

評分☆☆☆☆☆

好書，確實是好書一本

評分☆☆☆☆☆

買來之後沒太看，還是好評吧。發貨速度挺快的

評分☆☆☆☆☆

好書，確實是好書一本

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