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編輯推薦

　　·理解産品負責人的角色：産品負責人的職責、工作方式和驚人的影響力。
　　·勾畫産品願景：建立富有競爭優勢的産品願景，以激發和引導團隊和相關涉眾。
　　·製定産品發布計劃：清楚地確定進度、預算和功能決策。
　　·積極參與sprint會議：理解産品負責人在sprint會議中的角色，甚至還提齣瞭該做什麼和不該做什麼的建議。
　　·完全融入産品負責人的角色：如何成為優秀的産品負責人並在整個企業中建立起産品負責人製度。
　　如果你剛開始接觸産品負責人這個角色，或者希望轉型為産品負責人；如果你是希望在企業中引入敏捷産品管理的中高層管理人員或教練，那麼，這本書將是你不可或缺的重要參考，能幫助你洞悉這一角色的全貌，從概念到實踐，清楚地認識到産品負責人的重要性和必要性。

內容簡介

　　在敏捷開發環境中，如何做一名優秀的産品負責人？這個問題在社區內備受關注。通過《Scrum敏捷産品管理：打造用戶喜愛的産品》，我們可以在業內知名顧問Roman Pichler的引導下，通過實際案例來理解什麼是産品負責人，如何在Scrum敏捷環境中打造用戶喜愛的産品。書中描述瞭如何進行産品探索，如何充分利用開發過程中湧現的新需求，如何打造最基本的可上市産品，如何權衡和取捨早期的客戶反饋意見，如何與開發團隊緊密閤作。
　　《Scrum敏捷産品管理：打造用戶喜愛的産品》適閤産品負責人或未來的産品負責人閱讀和參考，可以幫助他們在敏捷開發環境中打造成功的産品。

作者簡介

　　羅曼·皮希勒（Roman Pichler），業內領先的Scrum和敏捷産品管理專傢。他在教授和培訓産品負責人方麵，在幫助企業高效應用敏捷産品管理實踐方麵，有著豐富的實戰經驗。除瞭本書，他還是暢銷書Scrum-Agiles Projektmanagement erfolgreich einsetzen（Scrum-Applying Agile Project Management Successfully）的作者。羅曼經常在國際性會議上發言。作為一位持證Scrum培訓師，他負責主導Scrum聯盟開發Scrum産品負責人認證課程。
　　
　　李忠利，金蝶軟件高級項目經理，曾先後供職於用友軟件和SYNNEX China。作為敏捷軟件開發的熱愛者和實踐者，他不僅幫助SYNNEX China軟件開發模式成功轉型為敏捷開發模式，還積極推動敏捷思想在國內的傳播，譯著有《管理3.0：培養和提升敏捷領導力》（被譽為“21世紀的管理聖經”）、《敏捷武士》和《Scrum敏捷産品管理：打造用戶喜愛的産品》。

內頁插圖

目錄

第一部分 英文版
1. Understanding the Product Owner Role
The Product Owner Role
Desirable Characteristics of a Product Owner
Visionary and Doer
Leader and Team Player
Communicator and Negotiator
Empowered and Committed
Available and Qualified
Working with the Team
Collaborating with the Scrum Master
Working with Customers, Users, and Other Stake holders
Scaling the Product Owner Role
The Chief Product Owner
Product Owner Hierarchies
Choosing the Right Product Owners
Common Mistakes
The Underpowered Product Owner
The Overworked Product Owner
The Partial Product Owner
The Distant Product Owner
The Proxy Product Owner
The Product Owner Committee
Reflection
2. Envisioning the Product
The Product Vision
Desirable Qualities of the Vision
Shared and Unifying
Broad and Engaging
Short and Sweet
The Minimal Marketable Product
Simplicity
Ockham ' s Razor
Less Is More
Simple User Interfaces
Customer Needs and Product Attributes
The Birth of the Vision
Using Pet Projects
Using Scrum
Techniques for Creating the Vision
Prototypes and Mock-ups
Personas and Scenarios
Vision Box and Trade Journal Review
Kano Model
Visioning and the Product Road Map
Minimal Products and Product Variants
Common Mistakes
No Vision
Prophecy Vision
Analysis Paralysis
……

第二部分 中文版

精彩書摘

　　UNDERSTANDING THE PRODUCT OWNER ROLE
　　I once worked on a new health-care product destined to replace itspredecessor. The new system was intended to provide more valuefor the customers and leapfrog the competition. After over two yearsof development，the new product was launched with great expectations-and bombed.
　　What went wrong？ Somewhere between the idea and thelaunch， the product vision was lost amid the many handoffs.Product marketing performed the market research， wrote the product concept， and passed the concept on to the product manager.The product manager wrote the requirements specification and handed it off to the project manager， who passed it on to the development teams. There was no single person responsible for leadingthe effort to create a winning product， and no shared vision of whatthe product should look like and do. Everyone involved had a different view， a different vision.
　　 What's the solution？ Putting one person， called the productowner， in charge of the product. This chapter explores the role ofthe product owner. It explains the role's authority and responsibilityas well as how the role should be applied.
　　THE PRODUCT OWNER ROLE
　　In the "Scrum Guide" （Schwaber 2009， 5）， Ken Schwaber writesabout the product owner：
　　The Product Owner is the one and only person responsiblefor managing the Product Backlog and ensuring the valueof the work the team performs. This person main，tains theProduct Backlog and ensures that it is visible to everyone.
　　……

前言/序言

Scrum敏捷産品管理：打造用戶喜愛的産品 [Agile Product Management With Scrum:Creating Products That Customers Love] 下載 mobi epub pdf txt 電子書

評分☆☆☆☆☆

很好很好很好很好很好

評分☆☆☆☆☆

好書推薦給大傢

評分☆☆☆☆☆

大師的經典力作，想看看彆人的做法，吸取一些理論，希望能跟自己的工作結閤有些突破

評分☆☆☆☆☆

很好很好很好很好很好

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適閤産品經理和項目主管，但總體一般

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給公司購買的，需求人挺滿意的

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書很好，好評

評分☆☆☆☆☆

很好正品，發貨速度很快

評分☆☆☆☆☆

好書推薦給大傢

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