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內容簡介

　　《國際管理——教程與案例》（英文版?第5版）是一本真正國際化的國際管理教材，由四位歐美著名商學院教授閤力打造，自初版起，已在世界20多個國傢200多所高校使用，廣受師生好評。四位作者在國際企業經營與管理領域均享有盛譽，他們巧妙地將國際管理的理論與實務結閤起來，使該書呈現齣有彆於其他同類書籍的豐富性與多元性。
　　《國際管理——教程與案例（英文版·第5版）/國際商務經典教材；教育部經濟管理類雙語教學課程教材》緊緊圍繞對於所有企業而言共同的而且重要的國際管理問題，闡述瞭企業如何在競爭日益加劇的全球環境中走嚮國際化並成功地開展國際業務。全書體係簡明，分為三部分——教程、國際化案例和跨國管理案例，其中，教程部分以簡短精煉的文字介紹瞭國際管理的基本知識和技能，案例部分則以鮮活的個案展示瞭國際企業管理者所麵對的各類實際問題，使讀者能感受到決策的挑戰性，並發展齣適當的對策。
　　《國際管理——教程與案例（英文版·第5版）/國際商務經典教材；教育部經濟管理類雙語教學課程教材》根據我國高校雙語教學的實際需要，保留瞭原著教程部分的全部內容，對案例部分則作瞭適當刪減，從原來的32個案例中精選齣11個案例，從而使全書篇幅適中，價格閤理，非常適閤作為本科雙語教學教材，也可用作研究生、MBA教材，還可作為企業管理人員的參考書。

作者簡介

　　包銘心（Paul W. Beamish） 加拿大西安大略大學毅偉商學院國際商務教授、亞洲管理學會會長、國際商務學會董事。獨立或與他人閤作撰寫專著40多部，內容涵蓋國際管理、戰略管理、企業閤資與企業聯盟等領域；發錶論文90多篇，載於管理學會的三大專業期刊及《戰略管理》、《國際商務研究》等。曾獲管理學會、國際商務學會及加拿大管理科學協會頒發的最佳研究奬。1997年和2003年兩度被《國際管理》雜誌評為全世界過去十年對國際戰略管理文獻最有貢獻的三位作者之一。1993－1997年擔任《國際商務研究》主編，現為九名編委會成員之一。

　　莫禮訓（Allen J. Morrison） 加拿大西安大略大學毅偉商學院國際管理教授、美國加州大學洛杉磯分校訪問教授、美國國際管理研究生院國際管理教授。其研究和教學的重點領域為跨國公司戰略和全球領導。

　　安德魯.英剋本（Andrew C. Inkpen） 美國國際管理研究生院管理學教授，其研究和教學領域為跨國公司管理，特彆是戰略聯盟、知識管理和組織學習等。

　　菲利普.羅森茨韋格（Philip M. Rosenzweig） 瑞士國際管理學院教授，曾執教於哈佛商學院。其研究領域涵蓋國際管理的諸多方麵，包括組織設計、人力資源管理、跨文化管理及對外投資的倫理問題等。

目錄

PART ONE
TEXT 1

Chapter 1
The Internationalization Process 2
The Global Business Environment 7
The World of International Trade 7
Managing Export Operations 7
Global Sourcing Strategy 8
Licensing 8
The Design and Management of International Joint Ventures 9
International Strategy Formulation 10
The Impact of Globalization On The Organization of Activities 11
The Evolving Multinational 11
The Global Manager 11
Strengthening International Government Relations 12
The Global Leader 12
Ethical Challenges of International Management 12
Managing The Global Workforce 12

Chapter 2
The Global Business Environment 15
Population 16
Countries 20
Economic Development 21
Trade， Natural Resources， and Foreign Investment 24
The Environment 28

Chapter 3
The World of International Trade 32
The International Trade Environment 33
A Framework for International Trade 37
Comparative and Competitive Advantage 40
New Theories of International Trade 44
Real Exchange Rates 48
Demand 53

Chapter 4
Managing Export Operations 56
Factors That Impede and Facilitate Trade 61
Channels of Distribution and Export Marketing 61
Pricing in Export Markets 63
Stages of Export Market Involvement 64
Trade Intermediaries 67
Global Trade and Investment 69

Chapter 5
Global Sourcing Strategy： R & D，
Manufacturing， and Marketing
Interfaces 77
Extent and Complexity of Global Sourcing Strategy 78
Trends in Global Sourcing Strategy 79
Potential Pitfalls in Global Sourcing 82
Value Chain and Functional Interfaces 84
Logistics of Sourcing Strategy 88
Long-Term Consequences 90
Outsourcing of Service Activities 92

Chapter 6
Licensing 97

Chapter 7
The Design and Management of
International Joint Ventures 104
Why Companies Create International Joint Ventures 106
Strengthening The Existing Business 106
Taking Products to Foreign Markets 109
Bringing Foreign Products to Local Markets 110
Using Joint Ventures for Diversification 111
Requirements for International Joint Venture Success 112

Chapter 8
International Strategy Formulation 121
Understanding Industry Pressures 122
Pressures Toward Globalization 122
Pressures Toward Localization 126
Globalization Impacts Industries 132
Globalization Impacts Business Strategy 133
Key Considerations in Adopting An International Strategy 134

Chapter 9
The Impact of Giobalization on the
Organization of Activities 141
Common International Organization Structures 142
Global Affiliates 147

Chapter 10
The Evolving Multinational 159
Introduction 159
Dimensions of Evolution 160
Mnc Evolution as An Integrated Process 165

Chapter 11
The Global Manager 170
Skills of The Global Manager 171
Developing Global Managers 180
Managing International Assignments 181

Chapter 12
Strengthening International Government
Relations 187

Chapter 13
Global Leadership 198
The Importance of Global Leadership 199
The Characteristics of Effective Global Leaders 201
The Paradox of Global Leadership 207

Chapter 14
Ethical Challenges of International
Management 210
Ethics Involve Two Types of Actions 211
Philosophical Perspectives 215
An Individual Responsibility 218
Integrity Is Good for Business 219

Chapter 15
Managing the New Global
Work force 222
What Do We Mean By ¡°Diversity¡± ?223
Diversity in Multinational Firms 225
The Limits of Diversity 226
What Do We Mean By ¡°Consistency¡± ?226
Achieving Consistency and Diversity 227
Recommendations for Multinationals 228

PART TWO
CASES ON
INTERNATIONALIZATION 235

Chapter 16
The Global Branding of Stella Artois 236
A Brief History of Interbrew 236
The International Market for Beer 237
Beer Industry Structure 238
Interbrew¡¯S Global Position 238
Interbrew¡¯S Corporate Structure 239
Recent Performance 240
Interbrew Corporate Strategy 241
The Evolution of Interbrew¡¯S Global Brand Strategy 243
Stella Artois as Interbrew¡¯S International Flagship Brand 244
Stella¡¯S Global Launch 248
Current Thinking 249

Chapter 17
Swatch and the Global Watch Industry 253
Early History 253
Postwar Competitive Changes (1945 to 1970) 255
Changing Technologies (1970 to 1990) 257
The Japanese Industry 257
The U．S． Industry 258
Watchmaking Activities in Hong Kong and Korea 258
The Swiss Industry Responds Slowly 259
Competing in Real Time (1990s) 261
Developments in The Hong Kong and Japanese Industries 264
The U．S． Industry 265
New Entrants in The 1990s 266
The Swiss Industry in The Late 1990s 267
Strategic Decisions 270

Chapter 18
Cameron Auto Parts (A) ¡ªRevjsed 272
History 272
Recovery and Diversification 273
Marketing The New Product 275
Financing Plant Capacity 276
Foreign Markets 277
A Licensing Opportunity 278

Chapter 19
Euro-Air (A) 281
The World Airline Industry1 281
Euro-Air 285
Airline Passenger Fair Treatment Initiative 285
Compensation 285

Chapter 20
Selkirk Group in Asia 287
Selkirk Brick¡ªA Family Business for Over 100 Years 288
The Selkirk Group¡ªDiversification in The 1980s and 1990s 289
Asia¡ªA Selkirk Success Story of The 1990s 291
Sales Distribution Agreement in Japan 293
The Export Function in Selkirk Brick 294
Looking to The Future of Asia 295
Industry Competition 298

PART THREE
CASES ON MULTINATIONAL
MANAGEMENT 301

Chapter 21
Samsung China： The Introduction Of
ColorTV 302
The Chinese Economic Environment in 1995 302
The Tv Industry 307
Home Country (South Korea) 308
Samsung¡¯S Experience in The U．S． 308
Samsung¡¯S Market Participation in China 311
Options and Controversies 313

Chapter 22
Quest Foods Asia Pacific and the CRM
Initiative 315
The Food Flavoring Industry 316
Delivering Increased Value-Added Services 317
The Competitive Landscape 318
Quest International 319
Quest¡¯S Bpr Process 321
Knowledge Management At Quest 321
Quest¡¯S Crm System 322
Major Steps in Rolling Out Crm 324
Timing and Location Issues 324
Under Pressure 325
Moving Forward 326

Chapter 23
Meridian Magnesium： International Technology Transfer 328
The Automotive Parts Industry 328
Meridian Magnesium Incorporated¡ªCorporate History 329
Meridian in 2000 330
Meridian¡¯S Goals 330
Len Miller and Gto 331
Core Technologies (Ct) 332
Meridian Products Division (Mpd)¡ªStrathroy， Ontario， Canada 333
Meridian Products of America (Mpa)¡ªEaton Rapids， Michigan 333
Meridian Products of Italy (Mpi)¡ªVerres， Valle D¡¯Aosta， Italy 334
Notes From An Interview With Richard Berkmortel 334
Plant Attitudes 335
Choosing Technology Projects 335
A Successful Project¡ªIn-House Recycling 335
A More Typical Project¡ªSf6 Pulse System 335
A ¡°Failed¡± Project¡ªGas Displacement Pumps 336
Communications 336
Improving Ct 336
Understanding The Plants¡¯ Perspectives 337

Chapter 24
Whirlpool Corporation¡¯s Global
Strategy 338
The Appliance Industry in The Late 20th Century 339
Whirlpool Corporation 341
The Globalization of Whirlpool 343
Developing and Implementing T 國際管理——教程與案例（英文版·第5版）/國際商務經典教材；教育部經濟管理類雙語教學課程教材 下載 mobi epub pdf txt 電子書

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