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內容簡介

本書是一本英文影印版教材，原著是國外一本經典的管理經濟學教材，持續暢銷20多年。書中作者廣泛運用來自中級微觀經濟學、博弈論及産業組織理論的基本知識，為讀者提供瞭多種分析工具，幫助讀者分析管理問題並做齣管理決策。書中還包含大量的真實案例，有利於讀者增強對理論知識的理解，並將理論知識更好地應用到現實世界中。
本書理論體係完善，案例素材豐富，非常適閤用作國內雙語教學或全英語教學教材，也適閤從事工商管理和經濟分析的各類人員閱讀參考。

作者簡介

邁剋爾?貝葉（Michael R. Baye） 美國印第安納大學凱利商學院企業經濟學與公共政策Bert Elwert講座教授，擁有得剋薩斯農工大學經濟學學士學位和普渡大學經濟學博士學位。主講管理經濟學和産業組織課程，授課對象包括本科生、MBA、博士生，曾榮獲多項教學和研究奬。研究成果發錶於American Economic Review，Journal of Political Economy等多傢雜誌。曾擔任美國聯邦貿易委員會經濟局局長，目前是Journal of Economics and Management Strategy聯閤主編。
傑弗裏?普林斯（Jeffrey T. Prince） 美國印第安納大學凱利商學院企業經濟學與公共政策副教授，Bert Elwert講座教授，擁有邁阿密大學經濟學及數學與統計學學士學位和西北大學經濟學博士學位。他是少數幾位同時在經濟學和管理學**期刊（如American Economic Review，Academy of Management Journal）上發錶論文的經濟學傢之一。目前是Information Economics and Policy編委。

精彩書摘

This book begins by teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition. Adopters and reviewers also praise the book for its real-world examples and because it includes modern topics not contained in any other single managerial economics textbook: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and horizontal integration, networks, bargaining, predatory pricing, principal–agent problems, raising rivals’ costs, adverse selection, auctions, screening and signaling, search, limit pricing, and a host of other pricing strategies for firms enjoying market power. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms. An increasing number of business schools are adopting this book to replace (or use alongside) managerial strategy texts laden with anecdotes but lacking the microeconomic tools needed to identify and implement the business strategies that are optimal in a given situation. This eighth edition of Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. The basic structure of the textbook is unchanged to ensure a smooth transition to this edition.

前言/序言

管理經濟學（英文版·第8版）（工商管理經典教材·核心課係列；教育部高校工商管理類教學指導委員會雙 下載 mobi epub pdf txt 電子書

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