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　　《非同凡"想":喬布斯的創新啓示》將跟你分享喬布斯——這位蘋果公司首席執行官最著名、最原汁原味和最有效的創新策略：“創新與你在研發中砸瞭多少錢並沒有關係；謹小慎微的想法是無法讓人熱血沸騰的；不要恐懼未知，去擁抱改變；激情並不能保護你免受挫摺；簡單，簡單，再簡單；不要隻當搬運工，學會為生活添彩；讓彆人相信你腦子裏的是真正的好主意。

內容簡介

Learn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way.
When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor.
These are the Seven Principles of Innovation, inspired by the master himself:
Do What You Love.
Think differently about your career.
Put a Dent in the Universe.
Think differently about your vision.
Kick Start Your Brain.
Think differently about how you think.
Sell Dreams, Not Products.
Think differently about your customers.
Say No to 1,000 Things.
Think differently about design.
Create Insanely Great Experiences.
Think differently about your brand experience.
Master the Message.
Think differently about your story.
By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match—and beat—the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist Carmine Gallo has interviewed hundreds of successful professionals--from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms—to get to the core of Steve Jobs's innovative philosophies. These are the simple, meaningful, and attainable principles that drive us all to "Think Different." These are The Innovation Secrets of Steve Jobs.

不是一本自傳，隻是裝滿瞭喬布斯的創新秘密。大多數關於創新話題的書籍和研究報告都集中於討論那些神秘難懂的理論、方法和技巧。與之形成對照的是，蘋果公司的首席執行官史蒂夫？喬布斯就是一個傳奇。他公司的口號“非同凡想”遠不止是一件營銷工具，而是一種生活方式--強大、積極、改變遊戲規則，每個人都可以拿來應用到每個領域中。
《非同凡“想”：喬布斯的創新啓示》闡述瞭喬布斯式創新的七項法則：
1. 做自己喜歡的事
2. 在這個世界留下印記
3. 激活你的大腦
4. 兜售夢想 而非産品
5. 學會說不
6. 創造神奇體驗
7. 學會講故事
通過效仿史蒂夫·喬布斯這些盡顯真知灼見的事例，你會驚喜地發現釋放自己的創新潛能以及找到一個營造創新環境的新方法。
你將學到如何趕超那些最強大的競爭對手，如何開發最具革命性的産品，如何吸引最忠實的客戶，以及如何在麵臨嚴峻挑戰的時代茁壯成長。《喬布斯的魔力演講》作者卡邁恩·加洛通過采訪數百名成功的職場人士--從首席執行官、經理人、創業者到教師、谘詢師和傢庭主婦--窺探瞭史蒂夫·喬布斯創新哲學的精髓。這些法則簡單明瞭，意味深長且觸手可得，激發我們每個人在頭腦中另闢蹊徑。

作者簡介

Carmine Gallo is a communications coach for the world's most admired brands. He is an author and columnist for Bloomberg BusinessWweek and Monster.com and a keynote speaker and seminar leader who has appeared on CNBC, NBC, CBS, MSNBC.com, BNET, Forbes.com, and in the New York Times, the Wall Street Journal, and Investor's Business Daily. Gallo is a former television anchor and business correspondent and has also held a position as a vice president for a global, top-ten public relations firm. Gallo lives in the San Francisco Bay Area with his wife and two daughters.

卡邁恩·加洛(Carmine Gallo)，全球暢銷書《喬布斯的魔力演講》作者，溝通專傢，艾美奬獲得者，《商業周刊》專欄作傢。為世界知名企業提供演講、媒體公關和溝通技巧方麵的培訓。多年在CNN、CNBC、CBS、ABC等廣播電視公司擔任新聞主播、節目主持人與商業采訪記者，並為《紐約時報》、《華爾街日報》以及《投資者商業日報》等著名媒體撰稿。

內頁插圖

精彩書評

"Steve Jobs has reinvented music distribution, the mobile telephone, and book publishing. You might want to take a look at how someone creates multi-billion dollar ideas, and turns them into multi-billion dollar products that everyone loves and admires. This book is not an option. Buy it now, bank it tomorrow."
--Jeffrey Gitomer, author of The Little Red Book of Selling

"In The Innovation Secrets of Steve Jobs, Carmine Gallo captures the true mindset of Jobs and Apple. This book is not just for the techie and marketing crowd, although they will gain valuable insight that can be applied to their worlds. It is also for anyone who loves technology and wants to understand how to createsimple devices that are easy to use and can impact our lives."
--Tim Bajarin, president, Creative Strategies, Inc.

"An inspiring roadmap for anyone who wants to live a life of passion and purpose."
--Tony Hsieh, author of Delivering Happiness and CEO of Zappos.com, Inc.

"Apple changed the world with the Mac and hasn't stopped innovating since. Carmine Gallo reveals the secrets and gives you the tools to unleash your inner Steve."
--Marc Benioff, chairman and CEO of salesforce.com and author of the national bestseller Behind the Cloud

目錄

Introduction: Why Steve Jobs?
Chapter quote: "Innovation distinguishes between a leader and a follower." Steve Jobs
Principle One: Do What You Love (Think different about your career and your business)
Chapter quote: "My goal wasn't to die the richest man in the cemetery. It was to go to bed at night saying, we've done something wonderful." Steve Jobs
Principle Two: See Genius in Their Craziness (Think different about your customers)
Chapter quote: "Some people think you've got to be crazy to buy a Mac. But in that craziness, we see genius." Steve Jobs
Principle Three: Sell Dreams, Not Products (Think different about your products)
Chapter quote: "We sell tools to unleash your personal creativity." Steve Jobs
Principle Four: Offer New Experiences (Think different about the buying experience you offer your customers)
Chapter quote: "People don't want to buy personal computers. They want to know what they can do with them. In the Apple store, we'll show them." Steve Jobs
Principle Five: Say No to 1,000 Things (Think different about marketing and product design)
Chapter quote: "I'm as proud of what we don't do as I am of what we do." Steve Jobs
Principle Six: Master the Message (Think different about communicating the vision behind your service, product, company or cause)
Chapter quote: "A key Jobs business tool is his mastery of the message." Fortune Magazine
Principle Seven: Inspire Evangelists (Think different about your employees)
Chapter quote: "Innovation has nothing to do with how many R&D; dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D.; It's not about the money. It's about the people you have, how you're led, and how much you get it." Steve Jobs
One More Thing.. Expect Excellence from Yourself and Others (What Steve Jobs has in common with Henry Ford and other innovative entrepreneurs)
Chapter quote: "Be a yardstick of quality. Some people aren't used to an environment where excellence is expected." Steve Jobs
The Innovation Secrets of Steve Jobs 非同凡“想”：喬布斯的創新啓示 英文原版 [精裝] 下載 mobi epub pdf txt 電子書

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一種魅力，一種人生，無論在幸福中還是受到挫摺的人，都可以從中領悟很多。

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