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What makes a visionary company? This book, written by a team from Stanford's Graduate School of Business, compares what the authors have identified as "visionary" companies with selected companies in the same industry. The authors juxtapose Disney and Columbia Pictures, Ford and General Motors, Motorola and Zenith, and Hewlett-Packard and Texas Instruments, to name a few. The visionary companies, the authors found out, had a number of common characteristics; for instance, almost all had some type of core ideology that guided the company in times of upheaval and served as a constant bench mark. Not all the visionary companies were founded by visionary leaders, however. On the whole, this is an intriguing book that occasionally provides rare and interesting glimpses into the inner workings and philosophical foundations of successful businesses. Recommended for all libraries.

內容簡介

Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history?"

Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.

作者簡介

Jim Collins is a student of companies—great ones, good ones, weak ones, failed ones—from young start-ups to venerable sesquicentenarians. The author of the national bestseller Good to Great and coauthor of Built to Last, he serves as a teacher to leaders throughout the corporate and social sectors. His work has been featured in Fortune, BusinessWeek, The Economist, USA Today, and Harvard Business Review.

精彩書評

"Built to Last...is one of the most eye-opening business studies since In Search of Excellence
-- Kevin Maney, USA Today

"A must read for any CEO who aspires to create a great company."
-- T.J. Rodgers, President and CEO, Cypress Semiconductor Corp.

前言/序言

Built to Last基業長青 英文原版 [平裝] 下載 mobi epub pdf txt 電子書

評分☆☆☆☆☆

這本書內容很好，很適閤企業傢或者從業多年的經理看。不太推薦未步入社會的小青年看，因為內容很長，很雜，需要有相應的經曆經驗纔能理解的更透徹些。

評分☆☆☆☆☆

另一方麵，正因為內容的專業性很強，或者是對讀者的要求相對高些，會讓人讀著讀著就不願看下去。

評分☆☆☆☆☆

包裝很好，好書

評分☆☆☆☆☆

另一方麵，正因為內容的專業性很強，或者是對讀者的要求相對高些，會讓人讀著讀著就不願看下去。

評分☆☆☆☆☆

這本書內容很好，很適閤企業傢或者從業多年的經理看。不太推薦未步入社會的小青年看，因為內容很長，很雜，需要有相應的經曆經驗纔能理解的更透徹些。

評分☆☆☆☆☆

通常情況下，我看一本書就是3天左右能看完，這本書斷斷續續看瞭好幾周，這個效率可想而知。

評分☆☆☆☆☆

看瞭《從優秀到卓越》還不錯，就又買瞭這本

評分☆☆☆☆☆

這本書還不錯，雖然看過瞭，但還是買本放手裏

評分☆☆☆☆☆

早上買的，下午就到瞭。非常給力。還沒拆開。相信是正版圖書。

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