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內容簡介

This book helps you discover the secrets behind hundreds of everyday enigmas. Why is there a light in your fridge but not in your freezer? Why do 24-hour shops bother having locks on their doors? Why did Kamikaze pilots wear helmets? The answer is simple: economics. Economics doesn't just happen in classrooms or international banks. It is everywhere and influences everything we do and see, from the cinema screen to the streets. It can even explain some of life's most intriguing enigmas. For years, economist Robert Frank has been encouraging his students to use economics to explain the strange situations they encounter in everyday life, from peculiar product design to the vagaries of sex appeal. Now he shares the most intriguing -- and bizarre -- questions and the economic principles that answer them to reveal why many of the most puzzling parts of everyday life actually make perfect (economic) sense.

作者簡介

Robert H. Frank is the Henrietta Louis Johnson Professor of Management and Professor of Economics at Cornell University's Johnson Graduate School of Management. His previous books include The Winner-Takes-All Society (with Philip Cook), Luxury Fever and Principles of Economics (with Ben Bernanke). Frank's many awards include the Apple Distinguished Teaching Award and the Leontief Prize for Advancing the Frontiers of Economic Thought.

精彩書評

"Can be returned to again and again like one of those all-you-can-eat buffets."
-- New York Times
The Economic Naturalist 牛奶可樂經濟學 英文原版 [平裝] 下載 mobi epub pdf txt 電子書

評分☆☆☆☆☆

送貨速度很給力~不知道什麼時候能讀懂，慢慢看吧！

評分☆☆☆☆☆

質量一般。和地攤貨沒什麼去唄。簡裝的根本無法和精裝本比

評分☆☆☆☆☆

聽說此書不錯，拍下英文版給孩子看

評分☆☆☆☆☆

書質量不錯！是原版。

評分☆☆☆☆☆

看瞭一點。很有趣的書，質量也不錯，值得購買~開心！

評分☆☆☆☆☆

很實用的行為經濟學。

評分☆☆☆☆☆

很有趣的書，我認為還是原版比較好看一些...

評分☆☆☆☆☆

書比想象的要小，不過國外書確實貴

評分☆☆☆☆☆

全英文版，看不懂，就是紙張顔色讓人看著不舒服

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