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內容簡介

This book helps you discover the secrets behind hundreds of everyday enigmas. Why is there a light in your fridge but not in your freezer? Why do 24-hour shops bother having locks on their doors? Why did Kamikaze pilots wear helmets? The answer is simple: economics. Economics doesn't just happen in classrooms or international banks. It is everywhere and influences everything we do and see, from the cinema screen to the streets. It can even explain some of life's most intriguing enigmas. For years, economist Robert Frank has been encouraging his students to use economics to explain the strange situations they encounter in everyday life, from peculiar product design to the vagaries of sex appeal. Now he shares the most intriguing -- and bizarre -- questions and the economic principles that answer them to reveal why many of the most puzzling parts of everyday life actually make perfect (economic) sense.

作者簡介

Robert H. Frank is the Henrietta Louis Johnson Professor of Management and Professor of Economics at Cornell University's Johnson Graduate School of Management. His previous books include The Winner-Takes-All Society (with Philip Cook), Luxury Fever and Principles of Economics (with Ben Bernanke). Frank's many awards include the Apple Distinguished Teaching Award and the Leontief Prize for Advancing the Frontiers of Economic Thought.

精彩書評

"Can be returned to again and again like one of those all-you-can-eat buffets."
-- New York Times
The Economic Naturalist 牛奶可樂經濟學 英文原版 [平裝] 下載 mobi epub pdf txt 電子書

評分☆☆☆☆☆

書是挺好的，就是英文水平有限，還在學習中。

評分☆☆☆☆☆

輕薄的一本書，內容我不知道兒子怎麼評價

評分☆☆☆☆☆

很喜歡的一本書，裏麵內容還沒有看。好評。

評分☆☆☆☆☆

輕薄的一本書，內容我不知道兒子怎麼評價

評分☆☆☆☆☆

輕薄的一本書，內容我不知道兒子怎麼評價

評分☆☆☆☆☆

好?

評分☆☆☆☆☆

書的內容應該是沒問題的，本身是本好書，但是在京東買瞭這麼多書瞭，第一次覺得包裝這麼差，因為根本沒包裝 就這樣裝在京東的袋子裏。打開一看 書封麵有嚴重的摺角 好幾頁也都有摺痕，背後也有破損，估計是彆人退貨之類的來迴摺騰成這樣瞭。由於是外地調撥過來的，書就算舊點也能理解，但是好歹包裝一下，也能稍微保護下的。哎，好失望

評分☆☆☆☆☆

輕薄的一本書，內容我不知道兒子怎麼評價

評分☆☆☆☆☆

質量一般。和地攤貨沒什麼去唄。簡裝的根本無法和精裝本比

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