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內容簡介

Competitive Advantage introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into 'activities', or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, Competitive Advantage takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. That the phrases 'competitive advantage' and 'sustainable competitive advantage' have become commonplace is testimony to the power of Porter's ideas. Competitive Advantage has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.

作者簡介

Michael E. Porter, one of the world's leading authorities on competitive strategy and international competitiveness, is Professor of Business Administration at the Harvard Business School. He is the author of fourteen books, among them Competitive Strategy, The Competitive Advantage of Nations, and Cases in Competitive Strategy.

精彩書評

The most influential management book of the past quarter century....A veritable goldmine of analytical concepts and tools to help companies get a much clearer grasp of how they can create and sustain competitive advantage.
--Financial Times

前言/序言

Competitive Advantage競爭優勢 英文原版 [平裝] 下載 mobi epub pdf txt 電子書

評分☆☆☆☆☆

一直在認真閱讀中，需要慢慢消化。

評分☆☆☆☆☆

手有餘香

評分☆☆☆☆☆

Mr. Porter's book did an excellent job in outlining all the key areas that matter in the real world. Mr. Porter takes you through the exercise of properly choosing strategies (price, differentiation, technology) while focusing on buyer values to create sustainable competitive advantages and barriers.

評分☆☆☆☆☆

東西很實用，值得推薦

評分☆☆☆☆☆

這是一本好書，Michael E. Porter的2本都是好書，Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980), by Michael E. Porter Competitive Advantage: Creating and Sustaining Superior PerformanceMichael E. Porter1998

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His outline of industry segmentation helps to keep readers focused on properly using capital to maximize earnings and competitive positions (a common mistake in the business world). I found the read most helpful in structuring a much more sound strategic plan for my own company. Thank you to Mr. Porter for providing such a wonderful strategic guide.

評分☆☆☆☆☆

--Financial Times The most influential management book of the past quarter century....A veritable goldmine of analytical concepts and tools to help companies get a much clearer grasp of how they can create and sustain competitive advantage.

評分☆☆☆☆☆

一直在認真閱讀中，需要慢慢消化。

評分☆☆☆☆☆

對得起這個價格，剛剛收到，希望內容也不錯

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