Competitive Advantage競爭優勢 英文原版 [平裝] pdf epub mobi txt 电子书 下载 2025

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Michael E. Porter（邁剋爾·波特） 著

齣版社： Simon & Schuster

ISBN：9780743260879

商品編碼：19028931

包裝：平裝

齣版時間：2004-01-19

用紙：膠版紙

頁數：576

正文語種：英文

商品尺寸：23.11x15.49x3.81cm;0.45kg

內容簡介

Competitive Advantage introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into 'activities', or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, Competitive Advantage takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. That the phrases 'competitive advantage' and 'sustainable competitive advantage' have become commonplace is testimony to the power of Porter's ideas. Competitive Advantage has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.

作者簡介

Michael E. Porter, one of the world's leading authorities on competitive strategy and international competitiveness, is Professor of Business Administration at the Harvard Business School. He is the author of fourteen books, among them Competitive Strategy, The Competitive Advantage of Nations, and Cases in Competitive Strategy.

精彩書評

The most influential management book of the past quarter century....A veritable goldmine of analytical concepts and tools to help companies get a much clearer grasp of how they can create and sustain competitive advantage.
--Financial Times

前言/序言

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英文版的原著，很不錯。

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......................

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原版英文，很厚，買迴來慢慢消化

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大師作品，品質無須懷疑。

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書很厚，印刷很好，價格也不貴

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very nice thx

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His outline of industry segmentation helps to keep readers focused on properly using capital to maximize earnings and competitive positions (a common mistake in the business world). I found the read most helpful in structuring a much more sound strategic plan for my own company. Thank you to Mr. Porter for providing such a wonderful strategic guide.

评分☆☆☆☆☆

對得起這個價格，剛剛收到，希望內容也不錯