編輯推薦
《精益創業》是創業管理領域的重磅之作,也絕對有潛質經受時間的考驗,成為創業管理的經典圖書。《精益創業》提供瞭不同於傳統管理理論的、針對新創公司或大企業新創業務的科學管理模式。“精益創業”的理念極大影響瞭美國新創企業的創業模式,並在全球範圍內具有很大的影響力,學習“精益創業”理念已經成為一項全球運動。創業者們在各地建立成員小組,探討和運用精益創業的思維。現在,全世界一百多個城市中都有組織起來的精益創業實踐社團。
精益創業的理念也受到越來越多中國創業者的親睞,創新工場董事長兼首席執行官李開復多次在微博和論壇中推薦“精益創業”的理念,並在本書的推薦序中寫道:“我看到‘精益創業’的方式在每一天的實踐中被驗證、被傳承、被傳播。過去,它締造瞭Facebook、Twitter等強大的嶄新的科技公司;未來,它將不斷影響、滲透、改變著創業者,促使他們締造的企業更加人性化、更加智能化、更加有愛、更加成功……屬於這一代創業者的傳奇纔剛剛開始,蘋果、榖歌、Facebook的顛覆者一定會在精益創業模式下誕生。今天,《精益創業》這本書把近10年來閃光的智慧珍珠初步連結成瞭一串項鏈,而更多體係化的總結與演繹,仍有待於更多關注者和記錄者的加入。
內容簡介
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
我們正處在一個空前的全球創業興盛時代,但無數創業公司都黯然收場,以失敗告終。精益創業代錶瞭一種不斷形成創新的新方法,它源於“精益生産”的理念,提倡企業進行“驗證性學習”,先嚮市場推齣極簡的原型産品,然後在不斷地試驗和學習中,以最小的成本和有效的方式驗證産品是否符閤用戶需求,靈活調整方嚮。如果産品不符閤市場需求,最好能“快速地失敗、廉價地失敗”,而不要“昂貴地失敗”;如果産品被用戶認可也應該不斷學習,挖掘用戶需求,迭代優化産品。這一模式不僅針對車庫創業派,對於全球最大企業內部的新創業務也同樣適用。
創業是在充滿不確定性的情況下進行産品或服務創新。新創企業還不知道他們的産品應該是什麼樣的,他們的顧客在哪裏。計劃和預測隻能基於長期、穩定的運營曆史和相對靜止的環境。而這些條件新創企業都不具備。有時候我們自己覺得産品會非常受歡迎,所以花費巨大精力,在各種細小的問題上進行打磨,結果,産品推到市場後,消費者很殘酷地錶示他們不需要這個東西。如果我們的生意本身不被市場需要,那麼我們失敗來的越快越好,這意味著我們耗費更少的資金和精力在錯誤的事情上。
埃裏剋將精益創業提煉為一個反饋循環:想法-開發-測量-認知-新的想法。根據這種模式,我們創業的第一步是把想法變為産品,而且這時開發的産品是精簡的原型,投入最小的金錢和精力開發齣體現核心價值的産品,不要在許多細枝末節上耗費過多精力。當極簡功能的産品得到用戶認可後,創業者需要把控局勢,在不斷的反饋和循環中測試産品,快速作齣調整和改變,迭代優化産品,挖掘用戶需求,達到爆發式增長。新創企業必須在消耗完啓動資金之前,以最小的成本、在最短時間裏找到有價值的認知。
作者簡介
ERIC RIES is an entrepreneur and author of the popular blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup, and has had plenty of startup failures along the way. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an Entrepreneur-in-Residence at Harvard Business School. His Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review, the Huffington Post, and many blogs. He lives in San Francisco.
埃裏剋·裏斯,IMUV聯閤創始人及CTO,哈佛商學院駐校企業傢,其“精益創業”的理念被《紐約時報》、《華爾街日報》、《哈佛商業評論》、《赫芬頓郵報》等多傢媒體廣泛報道。他還為多傢新創企業、大型公司及風險投資公司提供商業及産品戰略方麵的谘詢服務。
精彩書評
"Even though most startups and new products fail, we're still entranced as a culture with the rags-to-riches romance of entrepreneurial stories of solitary striving, perseverance, and creative genius. The 30-something founder and CTO of the startup IMVU, Ries developed the strategy he calls the Lean Startup: the application of lean thinking to the process of innovation. His theory of the Lean Startup works according to five principles: entrepreneurs are everywhere; entrepreneurship is management; validated learning; build-measure-learn; and innovation accounting. He recounts his successes and failures, analyzes the success of startups Groupon and Dropbox, and suggests ways to help people develop techniques that allow startups to grow without sacrificing the speed and agility that are their lifeblood. Ultimately, his goal is to both reduce waste in innovation and to keep the startup industry independent and not merely a feeder system for giant media companies and investment banks. While his ideas are solid, the topic long overdue, the writing is almost prohibitively dry and pedantic."
--Publishers Weekly
埃裏剋在原本隻有藝術的領域創建瞭一門科學。這是一本每位企業傢及有誌於創新的管理者的必讀書。
——馬剋·安德烈森安德烈森-霍羅威茨風險投資公司、Opsware公司及網景公司聯閤創始人
企業傢及管理者的必讀書!除瞭引人入勝的案例,更包含諸多實踐方法,你一定希望自己5年前就知道這些方法。
——丹·西斯《瞬變》及《粘住》作者
萊斯嚮我們展示如何突破創業期的“重重迷霧”,他提齣的方法非常嚴謹、貼閤現實並獲得業界公認。《精益創業》將改變我們看待企業傢的方式。當創業成功率提高,這本書將比近年來的任何管理圖書對振興全球經濟作齣的貢獻更大!
——湯姆·艾森曼哈佛商學院企業管理學教授
希望每位企業傢都閱讀《精益創業》,並學以緻用。本書是我所見過的提高創業成功率的最佳指南,無齣其右者!
——米切爾·卡普爾蓮花發展集團創始人
埃裏剋為Asana公司提齣的建議使我們受益匪淺。通過這本書,埃裏剋將幫助更多企業傢解決他們在商業中遇到的各種難題。
——達斯汀·莫斯科維茨Facebook及Asana聯閤創始人
The Lean Startup精益創業 英文原版 [精裝] 下載 mobi epub pdf txt 電子書