基本信息

書名:全球化時代的中國籃球--治理市場與文化

定價：86.00元

售價：64.5元,便宜21.5元,摺扣75

作者:黃福華

齣版社：中國社科

齣版日期：2017-10-01

ISBN：9787520309240

字數：256韆字

頁碼：284

版次：1

裝幀：平裝

開本：16開

商品重量：0.4kg

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內容提要

目錄

Chapter 1. Introduction
1.1 Globalization and Sport in China
1.2 Research Aim and Objectives
1.3 Thesis Structure
Chapter 2. Theorizing the Global-Local Nexus
2.1 Introduction
2.2 Definition of Globalization
2.3 Globalization and Sport
2.4 Grobalization/Glocalization Theory and Sport Studies
2.5 Theoretical Framework and Research Questions
2.6 Conclusion
Chapter 3. Methodology
3.1 Introduction
3.2 Ontology and Epistemology
3.3 Methodological Considerations
3.4 Research Methods
3.5 Reliability, Validity, and Ethical Considerations
3.6 Research Design
3.7 Conclusion
Chapter 4. Historical Overview
4.1 Introduction
4.2 Development of the NBA
4.3 Sport Development in the PRC
4.4 Conclusion
Chapter 5. Globalization and the Governance of Chinese Basketball
5.1 Introduction
5.2 The Grobalization of the NBA and the Internationalization of Basketball
5.3 Glocalization and the Professionalization of Chinese Basketball
5.4 Conflicting Globalization: A Professional Sports League with Socialist Characteristics
5.5 Conclusion
Chapter 6. Globalization and the Chinese Basketball Market
6.1 Introduction
6.2 Grobalization and the NBA's Chinese Marketplace
6.3 Glocalization and the Emergence of an Indigenous Basketball Market
6.4 McDonald's or Shanghai Food
6.5 Conclusion
Chapter 7. Globalization and Chinese Basketball Culture
7.1 Introduction
7.2 Grobalization and the NBA's De/reconstruction of Chinese Basketball Culture
7.3 A Resistant Voice from Above: The Nation's Culturalization of Chinese Basketball
7.4 A Resistant Voice from Below: the Grassroots' Ethos and the Glocalization of Chinese Basketball Culture
7.5 Conclusion
Chapter 8. Conclusion
8.1 Research Findings
8.2 Contribution to Theory
8.3 Research Limitations and Remendations
Appendices
Interview Schedule A
Interview Schedule B
Interview Schedule C

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