发表于2024-11-07
Crossing the Chasm, 3rd Edition跨越鴻溝 英文原版 [平裝] pdf epub mobi txt 電子書 下載 2024
The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
經典,買不到中文所以英文瞭
評分好書一本,但是,裝幀真的沒法和20多美金的定價劃等號。有盜版地攤貨的感覺。
評分快遞給力,快!
評分書有些摺痕,有些小不滿意!其他都還好
評分大神的書
評分好書
評分發貨快,一如既往,期待已久。
評分不錯的書
評分不錯的一本書
Crossing the Chasm, 3rd Edition跨越鴻溝 英文原版 [平裝] pdf epub mobi txt 電子書 下載