Crossing the Chasm, 3rd Edition跨越鴻溝 英文原版 [平裝] pdf epub mobi txt 電子書 下載 2024

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Crossing the Chasm, 3rd Edition跨越鴻溝 英文原版 [平裝]


Geoffrey A. Moore(傑佛瑞·摩爾) 著



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发表于2024-11-22

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齣版社: HarperCollins
ISBN:9780062292988
版次:3
商品編碼:19473103
包裝:平裝
叢書名: Collins Business Essentials
齣版時間:2014-01-28
用紙:膠版紙
頁數:288
正文語種:英文
商品尺寸:20.3x13.5x1.6cm

Crossing the Chasm, 3rd Edition跨越鴻溝 英文原版 [平裝] epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

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Crossing the Chasm, 3rd Edition跨越鴻溝 英文原版 [平裝] epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Crossing the Chasm, 3rd Edition跨越鴻溝 英文原版 [平裝] pdf epub mobi txt 電子書 下載 2024



具體描述

內容簡介

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

作者簡介

Geoffrey Moore is the author of Escape Velocity, Inside the Tornado, Living on the Fault Line, and other groundbreaking books for high-tech innovators and entrepreneurs.

精彩書評

Praise for Previous Editions of Crossing the Chasm:
"Crossing the Chasm truly addresses the subtleties of high-tech marketing. We have embraced many of the concepts in the book and it has become a 'bestseller' with Unisys."
- James A. Unruh, CEO, Unisys

"Crossing the Chasm is no longer just the name of a great book - it has become a very effective management process. In venture capital, chasm management is a widely used boardroom tool for emerging technology companies. It works!"
- Joe Schoendorf, executive partner, Accel Partners

"Crossing the Chasm has contributed more to the art and science of high-tech marketing than any other book in the last decade. If you are not one of the thousands of businesses and universities incorporating the chasm insight into your operations, you have to be worried about your future."
- Tom Kendra, vice president, Worldwide Data Management Sales, IBM Software Group

前言/序言


Crossing the Chasm, 3rd Edition跨越鴻溝 英文原版 [平裝] 下載 mobi epub pdf txt 電子書
Crossing the Chasm, 3rd Edition跨越鴻溝 英文原版 [平裝] pdf epub mobi txt 電子書 下載
想要找書就要到 求知書站
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

評分

發票與訂單金額不符,售後無法解決。很不愉快。

評分

大神的書

評分

送貨真快啊!上午下單的,下午就送到瞭

評分

好書,內容毋庸置疑,逾越鴻溝,經典之作

評分

老闆推薦,沒有看,太難懂瞭

評分

郵寄得很快,滿意

評分

還不錯的一本書,因為中譯本缺貨,隻好原版瞭

評分

好書,但是送貨太慢瞭,等瞭大半個月

評分

送貨真快啊!上午下單的,下午就送到瞭

類似圖書 點擊查看全場最低價

Crossing the Chasm, 3rd Edition跨越鴻溝 英文原版 [平裝] pdf epub mobi txt 電子書 下載





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