具体描述
A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
用户评价
##five stages: 1.gather raw materials(card-index method) 2.work in mind 3. incubating stage 4. have the idea 5. idea to practical usefulness
评分##短小精干
评分##因为是全英版原以为读不下来，没想到不到一天的时间就粗略看完了
评分##因为是全英版原以为读不下来，没想到不到一天的时间就粗略看完了
评分##因为是全英版原以为读不下来，没想到不到一天的时间就粗略看完了
评分##不可思议阅读的整个过程感觉
评分##短小精干
评分##作者在广告领域工作多年，讲的方法很实用
评分##对于积累specific knowledge和general knowledge的重要性和难度表示太赞同了
相关图书
本站所有內容均為互聯網搜索引擎提供的公開搜索信息，本站不存儲任何數據與內容，任何內容與數據均與本站無關，如有需要請聯繫相關搜索引擎包括但不限於百度，google,bing,sogou 等
© 2026 tushu.tinynews.org All Rights Reserved. 求知書站 版权所有