A Technique for Producing Ideas pdf epub mobi txt 电子书下载 2026

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James Young

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具体描述

A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.

用户评价

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##Very candid and inspiring

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##对于积累specific knowledge和general knowledge的重要性和难度表示太赞同了

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##这也太酷了吧！http://bookre.org/reader?file=833700&pg=1

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##Simple and practical. Easy to read with insightful thoughts

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##Gah, he just depicts the exact process of my creative working. And it makes you startled that by just lining these out you can produce a book! Gah, still thank Mr. Young for writing these simple facts down.

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##不可思议阅读的整个过程感觉

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##Neat writing, extremely pleasant reading experience

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##因为是全英版原以为读不下来，没想到不到一天的时间就粗略看完了

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##短小精炼；知易行难。