具体描述
A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
用户评价
##短小精干
评分##这也太酷了吧！http://bookre.org/reader?file=833700&pg=1
评分##Readable, true and practical.
评分##作为一本书 实在是糊弄人。。。。。。
评分读的是2013版，花了7、8刀买了一本纸质的然后后悔了，薄薄28页，虽然读完觉得佐证了自己的一些想法，但是还是觉得贵了……
评分##短小精炼；知易行难。
评分##作为一本书 实在是糊弄人。。。。。。
评分##加点例子的话就五星好评了
评分##learned nothing new but proved that I have been doing the right thing ;)
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