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內容簡介

You're holding a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. It's a book for the business model generation.Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing business models.

Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model - or craft a new one.

Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model — or analyze and renovate an old one.

Business Model Generation practices what it preaches. Coauthored by 470 Business Model Canvas practitioners from forty-five countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly integrated, visual, lie-flat design that enables immediate hands-on use.

Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs — and leaders of all organizations.
　　 完美結閤圖像與策略思考的奇書，人人都能有貢獻的企業創新！　 《商業模式新生代》身影頻頻齣現在各國的暢銷榜，一本討論商業模型的書會這麼受歡迎？　　一打開目錄，就知道這本書的野心不小，書中涵蓋的範圍包括企業分析、創新思考、策略擬定及實際執行，完整描述瞭商業模式創新所需的各個方麵。但本書厲害之處不在此，它不像一般經管書，需要極度專注纔能理解那些艱深名詞。這本書的知識可說得上是一本抵十本，但這並不是一本厚重的磚頭書，不到三百頁的厚度，如何能涵蓋這麼多信息？要歸功於作者群結閤文字與圖像的高深功力，用最簡潔的方式讓讀者瞭解商業競爭的各個麵嚮。　　來自45個國傢共470名實踐傢組成的令人敬佩的協作群，他們有效過濾掉雜音，隻留下真正重要的信息，更重要的，他教你如何實際去應用。隻要你身在商場，這是一本你絕對會感興趣的商業圖書，它的有趣與實用程度不相上下。眾多知名企業都已經采用書中的模型實際演練。這本書，將能改變你對商業模式的思考。

作者簡介

　　Alex osterwalder博士是商業模式創新領域的作傢，演講者，和顧問。他和Yves Pigneur博士一起設計的實用型商業模式設計方法廣泛地應用於各個行業的公司裏，其中包括瞭3M，愛立信（Ericsson），凱捷（Capgemini），德（Deloitte），特力諾（Telenor）這樣的老牌知名公司。他曾幫助建立和齣售過一傢戰略顧問公司。他曾在一傢泰國的國際非營利組織工作，與艾滋和瘧疾鬥爭。他也曾在瑞士的洛桑大學從事研究工作。

精彩書評

‘…an impressively comprehensive compendium of many of the most current ideas concerning the structure and development of businesses.′
--Anglohigher

‘... this handbook is likely to prove an excellent help for evaluating business models.’
--Anatello

前言/序言

From the Back Cover
You're holding a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. It's a book for the business model generation.
Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing business models.
Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model - or craft a new one.
CHANGE THE WAY YOU THINK ABOUT BUSINESS MODELS
Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model — or analyze and renovate an old one.
CO-CREATED BY 470 STRATEGY PRACTITIONERS
Business Model Generation practices what it preaches. Coauthored by 470 Business Model Canvas practitioners from forty-five countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly integrated, visual, lie-flat design that enables immediate hands-on use.
DESIGNED FOR DOERS
Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs — and leaders of all organizations.
Business Model Generation:A Handbook for Visionaries Game Changers and Challengers 商業模式新生代 英文原版 [平裝] 下載 mobi epub pdf txt 電子書

評分☆☆☆☆☆

You're holding a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. It's a book for the business model generation

評分☆☆☆☆☆

評分☆☆☆☆☆

11.2活動入，超值。喜歡。

評分☆☆☆☆☆

很不錯，真的值得購買，推薦給大傢！

評分☆☆☆☆☆

11.2活動入，超值。喜歡。

評分☆☆☆☆☆

送貨很快，內容很好，質量很好

評分☆☆☆☆☆

希望你能越做越好，成長有你有我大傢一起來，很好的寶貝。

評分☆☆☆☆☆

[ZZ]寫的的書都寫得很好，[sm]還是朋友推薦我看的，後來就非非常喜歡，他的書瞭。除瞭他的書，我和我傢小孩還喜歡看鄭淵潔、楊紅櫻、黃曉陽、小橋老樹、王永傑、楊其鐸、曉玲叮當、方洲，他們的書我覺得都寫得很好。[SM]，很值得看，價格也非常便宜，比實體店買便宜好多還省車費。 書的內容直得一讀[BJTJ]，閱讀瞭一下，寫得很好，[NRJJ]，內容也很豐富。[QY]，一本書多讀幾次，[SZ]。 快遞送貨也很快。還送貨上樓。非常好。 [SM]，超值。買書就來來京東商城。價格還比彆傢便宜，還免郵費不錯，速度還真是快而且都是正版書。[BJTJ]，買迴來覺得還是非常值的。我喜歡看書，喜歡看各種各樣的書，看的很雜，文學名著，流行小說都看，隻要作者的文筆不是太差，總能讓我從頭到腳看完整本書。隻不過很多時候是當成故事來看，看完瞭感嘆一番也就丟下瞭。所在來這裏買書是非常明智的。然而，目前社會上還有許多人被一些價值不大的東西所束縛，卻自得其樂，還覺得很滿足。經過幾百年的探索和發展，人們對物質需求已不再迫切，但對於精神自由的需求卻無端被抹殺瞭。總之，我認為現代人最缺乏的就是一種開闊進取，尋找最大自由的精神。 中國人講“虛實相生，天人閤一”的思想，“於空寂處見流行，於流行處見空寂”，從而獲得對於“道”的體悟，“唯道集虛”。這在傳統的藝術中得到瞭充分的體現，因此中國古代的繪畫，提倡“留白”、“布白”，用空白來錶現豐富多彩的想象空間和廣博深廣的人生意味，體現瞭包納萬物、吞吐一切的胸襟和情懷。讓我得到瞭一種生活情趣和審美方式，伴著筆墨的清香，細細體味，那自由孤寂的靈魂，高尚清真的人格魅力，在尋求美的道路上指引著我，讓我拋棄浮躁的世俗，嚮美學叢林的深處邁進。閤上書，閉上眼，書的餘香猶存，而我腦海裏浮現的，是一個“皎皎明月，仙仙白雲，鴻雁高翔，綴葉如雨”的衝淡清幽境界。願我們身邊多一些主教般光明的使者，有更多人能加入到助人為樂、見義勇為的隊伍中來。社會需要這樣的人，世界需要這樣的人，隻有這樣我們纔能創造我們的生活，[NRJJ]希望下次還呢繼續購買這裏的書籍，這裏的書籍很好，非常的不錯，。給我帶來瞭不錯的現實享受。希望下次還呢繼續購買這裏的書籍，這裏的書籍很好，非常的不錯，。給我帶來瞭不錯的現實享受。

評分☆☆☆☆☆

書確實很好，不過有點難度，不易讀懂

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