具体描述
Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era―the Golden Age of Apple.
Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.
Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation―inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy―and uses these as a lens through which to understand productive work culture.
An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.
用户评价
##总不忘酸两句a/b testing🙄
评分##虽然有点像 Jobs 的拜物教，但是作为纯工程出身的作者一个人要把 设计/算法/工程 三块集合在一起，还是很不容易的。开发了 Safari，iPhone keyboard 和 iPad keyboard，作者也算是把 Apple 的 R&D into application 实践到了极致
评分除了每章末强行总结、升华之外没什么太多缺点（有一章居然引申到了爱迪生和电灯泡，也是无力吐槽了╮(╯▽╰)╭），亮点是苹果内部的软件工程运作方式，和开发人员的工作思路和思考模式。最有感触的一个片段当属 Safari 开发前期的demo：作者希望将现有的浏览器先移植到Mac系统上进行demo，苦熬6周在百万行代码里看瞎了眼也鲜有进展，结果新来的大拿同事2天之内拿出working demo （这个对比的惨烈程度，我到读完整本书都还心有戚戚.. 总的来说是本可以推荐给软件开发从业者、对开发感兴趣或者对苹果工程师（在“黄金年代”）工作模式感兴趣的人的书。作者总结的苹果的成功之道，一听了之也就是了。毕竟我能想到比 Seagull Manager 更糟的领导者，大概就是 Jobs wannabe 了
评分##很难得的一线的详尽的软件开发的背后的故事了。 查了查书里的各个名字，大部分都在 Scott 离职以后走了。写代码再猛，也要考虑时代的进程嘿。
评分##意犹未尽，主观上盼望未来出现更多的关于这段历史的记叙，无奈可能性止不住地随时间流逝，然而初代 iPhone 毕竟是该放进人类文明博物馆的物件。全书探讨工作理念的篇幅要远大于轶闻，由于保密隔离的关系，由经历而生的视角也会有些局限，故而这不是本《研发录》，而是《二三事》，目标读者群也估摸着更多来自 creative industries。扯上《判断力批判》和《物种起源》略冷。正篇收尾用最平实的语言写出了最扎心的电影式的情感张力，最简单的词句在试想中都难以翻译成中文而达到那份相同的一丝悲凉。
评分##老生常谈
评分##参考
评分##老生常谈
评分##稍微啰嗦了点
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