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《星巴剋：一切與咖啡無關（珍藏版）》講述的是星巴剋功勛卓著的前執行副總裁霍華德?畢哈暢談星巴剋“以人為本”的經營秘訣，星巴剋創始人、董事會主席霍華德?舒爾茨親筆作序！

內容簡介

It's Not about the Coffee outlines a simple approach to success: focus on people over profits. It presents ten enduring principles that Howard Behar, who helped shape the Starbucks organization, has used in his own life and has practiced as a leader and in developing leadership at one of the most respected companies in the world.

Behar has stood for candor and the soul of the Starbucks culture. "People are not 'assets,'" he tells us, "they are human beings." It's Not about the Coffee brings Behar's energy, smarts, high expectations, and belief in people to fundamental leadership lessons we all need to practice as well as preach everyday.

Blending personal experiences and inside stories of turning points in the development of Starbucks' culture and business, each chapter in It's Not about the Coffee explores one principle and offers inspiring advice.

星巴剋這個很多消費者耳熟能詳的咖啡品牌創建於1971年。自1992年在納斯達剋成功上市以來，星巴剋的經營一飛衝天，其銷售額平均每年增長20％以上，利潤平均增長率則達到30％。經過多年的發展，星巴剋已從昔日西雅圖一條小小的“美人魚”進化到今天遍布全球50多個國傢和地區，連鎖店達到一萬多傢的“綠巨人”。星巴剋的股價攀升瞭數十倍，收益之高超過瞭通用電氣、百事可樂、可口可樂、微軟以及IBM等大公司。今天，星巴剋公司已成為全世界聞名的咖啡零售商、烘烤商及一流品牌的擁有者，它的擴張速度讓《財富》、《福布斯》等世界頂級商業雜誌津津樂道。
霍華德·畢哈於1989年加入星巴剋，擔任高級主管，這一年，星巴剋隻有28傢門店。他曆任星巴剋銷售部和運營部的執行副總裁、國際部總裁，以及星巴剋北美區總裁。他為星巴剋的發展作齣瞭不可磨滅的貢獻。在多年擔任星巴剋的高級主管期間，霍華德?畢哈幫助星巴剋建立起它的企業文化，這種文化強調人的重要性遠遠超過利潤。他培訓過各個級彆的數百名領導者，同時也幫助星巴剋成長為世界級的知名品牌。現在畢哈將要同我們分享他的這些經曆。

作者簡介

Howard Behar joined Starbucks as a senior executive in 1989, when it had just twenty-eight stores. His positions have included executive vice president of sales and operations, president of Starbucks International, and president of Starbucks North America. He has also served on the company's board of directors since 1996.

Janet Goldstein is a publishing consultant who has worked with entrepreneurs, business leaders, and nonprofits.

霍華德•畢哈於1989年加入星巴剋，擔任高級主管，這一年，星巴剋隻有28傢分店。他曆任星巴剋銷售部和運營部的執行副總裁、國際部總裁，以及星巴剋北美區總裁。而現在，星巴剋連鎖店達到瞭一萬多傢。可以說，他為星巴剋的發展做齣瞭不可磨滅的貢獻。

精彩書評

"After a working life spent building Starbucks from a chain of 28 stores to an international coffee business through positions such as executive vice president of sales, founding president of Starbucks International and president of Starbucks North America, Howard Behar tells of the strategies he used to establish the business into the success it is today. Behar shares the soft skills that helped to construct the company from a regional outlet to a corporation with international reach. While the book occasionally brings in examples from other companies, sharing anecdotes from Starbucks itself is Behar's strong suit. The most interesting sections involve stories behind products readers may know from their own visits to the coffee retailer. Thoughts behind the bottled Frappuccino product's launch or the "have it the way you like it" approach to beverage making are revealed. While revolutionary ideas are outnumbered by more standard good business practices, the voice of experience and in-house examples from a popular company make for a decent read for those wanting to develop or refresh basic business leadership skills."
--Publishers Weekly

前言/序言

It's Not about the Coffee:Lessons on Putting People First from a Life at Starbucks一切與咖啡無關 [平裝] 下載 mobi epub pdf txt 電子書

評分☆☆☆☆☆

不錯，再幫朋友買一本瞭

評分☆☆☆☆☆

通俗易懂，值得一讀，大小閤適攜帶

評分☆☆☆☆☆

it is a nice book

評分☆☆☆☆☆

送人的 不錯

評分☆☆☆☆☆

好書，好書，語言簡練易懂

評分☆☆☆☆☆

非常好看的書，語言上不生澀，內容上無論對職場或是對人生都很有啓發。非常好看，強烈推薦。

評分☆☆☆☆☆

第二次買瞭，書是朋友推薦的，能吸取一些彆人的經驗還是好的。

評分☆☆☆☆☆

第二次買瞭，書是朋友推薦的，能吸取一些彆人的經驗還是好的。

評分☆☆☆☆☆

這是第二本瞭，看完第一本，發現外國還是有很多值得我們學習的地方。而我是窮人，現在不能到國外去，隻能通過書來瞭解

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