具体描述
How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.
用户评价
##讲persona好详细！UCD最核心和基础的一环！
评分##讲persona好详细！UCD最核心和基础的一环！
评分##一本persona入门级的书籍，对于不熟悉或计划进入用户体验的童鞋，可以阅读下~~
评分##满满的都是干货，关于如何建立用户角色模型，好书力荐！
评分##满满的都是干货，关于如何建立用户角色模型，好书力荐！
评分##创建任务角色
评分##讲persona好详细！UCD最核心和基础的一环！
评分##满满的都是干货，关于如何建立用户角色模型，好书力荐！
评分非常多关于用户研究（调查、访谈、persona）的实用建议
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