具体描述
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
用户评价
##广告这种东西太基于文化，非母语人士阅读困难 @2016-07-21 21:24:08
评分 评分##广告这种东西太基于文化，非母语人士阅读困难 @2016-07-21 21:24:08
评分 评分##上学期老师要求读的 这个寒假又读了一遍 很有用的广告教材
评分##Who doesn't hate Whipple ?
评分##Concise and pure, I luv it.
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