具体描述
One of the Best Books of the Year
The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto)
From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.
Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention.
This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value
用户评价
##Ad means everything?
评分##TimWu 2016 US SocialScience
评分##2022年第5本。
评分##很好看
评分##弃 - 属于一篇大西洋月刊就能说清也很有意思的thesis 但是弄了个book deal 所以必须扩成一本书于是过于冗长。作者对科技立法时事总有解读，fo个twitter 还是蛮好的。
评分##With good intention and careful calculation, comes the right attention leading up to a brighter direction.
评分##一部完整的注意力销售史，不管你愿不愿意，你的注意力始终都在被消费。阅读这本书后，不仅要懂得注意力买卖这件事，更要懂得如何掌控自己的注意力。
评分##一部完整的注意力销售史，不管你愿不愿意，你的注意力始终都在被消费。阅读这本书后，不仅要懂得注意力买卖这件事，更要懂得如何掌控自己的注意力。
评分##看了前面几章和后面几章，和Dan Schiller比略浅
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