具体描述
'DAMN GOOD ADVICE (for people with talent!)' is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensable lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparable life of 'Master Communicator' George Lois, the original "Mad Man" of Madison Avenue. Written and compiled by the man 'The Wall Street Journal'called "prodigy, enfant terrible, founder of agencies, creator of legends" each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, 'DAMN GOOD ADVICE (For People With Talent!)', is a must have for anyone on a quest for success.
用户评价
##想给George Lois家扫地，擦奖杯…连夜又下两本他的书，然后要又一些其他的决心。总之，好！
评分##“Advertising is poison gas. It should bring tears to your eyes, unhinge your nervous system, and knock you out." 创意就是放肆
评分##“Advertising is poison gas. It should bring tears to your eyes, unhinge your nervous system, and knock you out." 创意就是放肆
评分##有一些行业advice，也有一大部分能运用到生活的案例和人生体会。
评分##be courageous, be careless, be workaholic and enjoy it!!
评分##跟着乔治学做人。顺便，学习做广告。没有具体技巧，更多讲的是视角和选择。
评分##果然，George Lois把书也做成了广告，每一条“建议”都是广告。是一本应该随手拿起来多翻一翻的书。比起 如何做广告，他更想讲，如何享受你的工作和生活。一点都不过时。 The Big Idea is never about inspiration, it is about discovery.
评分##introduction to the art of branding and salesmanship for young entrepreneurs!
评分##@pageone
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