體驗商務英語教師用書3 (第2版)(附光盤1張)

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《體驗商務英語》改編組 編
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齣版社: 高等教育齣版社
ISBN:9787040346060
版次:2
商品編碼:11070167
包裝:平裝
開本:16開
齣版時間:2012-06-01
用紙:膠版紙
頁數:247
字數:542000
正文語種:中文,英文
附件:光盤
附件數量:1

具体描述

內容簡介

   《體驗商務英語 教師用書3 (第2版)》延續瞭第一版活潑、高效的體驗式商務英語學習模式。在此基礎上對聽力和閱讀材料進行瞭全麵更新,緊扣時代脈搏,多維度拓展商務英語語言及交際能力,著力打造精品。本係列教材由《綜閤教程》(1~5)、《教師用書》(1~5)、《同步練習》(1~5)和《視聽說教程》(1~5)組成,各冊均配有多媒體教學資源。

內頁插圖

目錄

Notes on units
Unit 1 Brands
At a glance
Business brief
Lesson notes
Unit 2 Travel
At a glance
Business brief
Lesson notes
Unit 3 0rganisation
At a glance
Business brief
Lesson notes
Unit 4 Change
At a glance
Business brief
Lesson notes
Unit 5 Money
At a glance
Business brief
Lesson notes
Unit 6 Advertising
At a glance
Business brief
Lesson notes
Unit 7 Cultures
At a glance
Business brief
Lesson notes
Revision
Unit A
Unit 8 Employment
At a glance
Business brief
Lesson notes
Unit g Trade
At a glance
Business brief
Lesson notes
Unit 10 Quality
At a glance
Business brief
Lesson notes
Unit 11 Ethics
At a glance
Business brief
Lesson notes
Unit 12 Leadership
At a glance
Business brief
Lesson notes
Unit 13 Innovation
At a glance
Business brief
Lesson notes
Unit 14 Competition
At a glance
Business brief
Lesson notes
Revision
Unit B

Text bank
Teacher's notes
Unit 1 Brands
Business-to-business branding
Brands and passion
Unit 2 Travel
Hotel hotspots
The importance of eye-to-eye contact
Unit 3 0rganisation
Morale in service organisations
Organisational learning
Unit 4 Change
Implementing change
A changing economy
Unit 5 Money
Company results: cars
Company results: pay TV
Unit 6 Advertising
Advertising to Latino consumers
Should advertising to children be banned?
Unit 7 Cultures
Cultures and outsourcing
US and European business cultures
Unit 8 Employment
Asking for a raise
Spending the company's money
Unit 9 Trade
Trade and textiles
Questioning globalisation
Unit 10 Quality
Principles of quality
Quality studies
Unit 11 Ethics
Industrial espionage
Bribery and corruption
Unit 12 Leadership
Teaching leadership 1
Teaching leadership 2
Unit 13 Innovation
Encouraging innovation
Rewarding innovation
Unit 14 Competition
Price competition
Competitive forces
Text bank answer key
Teacher's notes

Resource bank
Unit 1 Brands
Taking part in meetings
Unit 2 Travel
Making arrangements on the telephone
Unit 3 0rganisation
Socialising: introductions and networking
Unit 4 Change
Taking part in meetings 2
Unit 5 Money
Dealing with figures
Unit 6 Advertising
Starting presentations
Unit 7 Cultures
Social English
Unit 8 Employment
Managing meetings
Unit g Trade
Negotiating
Unit 10 Quality
Telephone complaints
Unit 11 Ethics
Problem-solving
Unit 12 Leadership
Decision-making
Unit 13 Innovation
Presenting
Unit 14 Competition
Negotiating

Appendix
Translation reference
Business brief
Reading
Audio scripts

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