Imagine a chimpanzee rampaging through a data center powering everything from Google to Facebook. Infrastructure engineers use a software version of this “chaos monkey” to test online services’ robustness—their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (Airbnb) to television (Netflix) and dating (Tinder). One of Silicon Valley’s most provocative chaos monkeys is Antonio García Martínez.
After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team, turning its users’ data into profit for COO Sheryl Sandberg and Chairman and CEO Mark “Zuck” Zuckerberg. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg’s desk), lived on a sailboat, raced sports cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley cad.
Now this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization, and digital “privacy,” García Martínez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. The question is, how will we survive?
The reality is, Silicon Valley capitalism is very simple: Investors are people with more money than time. Employees are people with more time than money. Entrepreneurs are simply the seductive go-between.
Startups are business experiments performed with other people’s money. Marketing is like sex: only losers pay for it.
Marketing is like sex: only losers pay for it.
评分##非死不可八卦
评分##3.5星吧,自己絮絮叨叨和生活细节、不断引经据典、以及FB的工作都不怎么有趣,有些吐槽和反省、自己创业经历、收入部分倒还是不错
评分##IPA > IPO,founders(在 tech industry)的性格、习惯和能力(接受新技能学习/压力的表现)能否契合的重要性;不浪费太多时间在不适合共事的人身上。
评分##非死不可八卦
评分##IPA > IPO,founders(在 tech industry)的性格、习惯和能力(接受新技能学习/压力的表现)能否契合的重要性;不浪费太多时间在不适合共事的人身上。
评分##哇哦看看此书的豆瓣评论,大开眼界。一整本的technical和business东西没人讨论,跳起来喊“不尊重女性”?I mean have you heard of casual dating? 对比一下NYT的review和豆瓣的,就,爱看看不看滚哈
评分Marketing is like sex: only losers pay for it.
评分##前面的创业写的比后面的facebook要好。部分语言写的很粗鄙,创业的细节也几乎没有美化过,写得很真实。Facebook的内容还是写得小心了不少,但是也看得出作者的失望。作者兜兜转转从创业到facebook到twitter,似乎并没有什么人生的意义,真的就像一只混乱的猴子。另外作者因为这本书,被女拳攻击,被苹果开除了。
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