具体描述
Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice.
用户评价
##design for persuasion and the unconscious mind , human want to belong , its social validation . reciprocity and concession互惠让步原则 , invoking scarcity 事物稀缺， 人们反而更想要， 物以稀为贵。 尽量少的选择， speak to self-centered , unconscious mind , its all about you .
评分##Initiative and elucidative for the newbies to the e-commerce design field.
评分##Initiative and elucidative for the newbies to the e-commerce design field.
评分先有设计，再用研究（有些还很弱）去验证这个设计，或者将一些理论套上去，真是研究的可悲。
评分##这一类的书读完以后，可以对现有互联网产品从心理学角度做些分析~应该是很有意思的一件事。没什么生词，作者写的还是很浅显易懂的~
评分##这一类的书读完以后，可以对现有互联网产品从心理学角度做些分析~应该是很有意思的一件事。没什么生词，作者写的还是很浅显易懂的~
评分##Initiative and elucidative for the newbies to the e-commerce design field.
评分##design for persuasion and the unconscious mind , human want to belong , its social validation . reciprocity and concession互惠让步原则 , invoking scarcity 事物稀缺， 人们反而更想要， 物以稀为贵。 尽量少的选择， speak to self-centered , unconscious mind , its all about you .
评分##这一类的书读完以后，可以对现有互联网产品从心理学角度做些分析~应该是很有意思的一件事。没什么生词，作者写的还是很浅显易懂的~
相关图书
本站所有內容均為互聯網搜索引擎提供的公開搜索信息，本站不存儲任何數據與內容，任何內容與數據均與本站無關，如有需要請聯繫相關搜索引擎包括但不限於百度，google,bing,sogou 等
© 2025 tushu.tinynews.org All Rights Reserved. 求知書站 版权所有