Amazon Unbound

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Brad Stone
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具体描述

From the bestselling author of The Everything Store, an unvarnished picture of Amazon’s unprecedented growth and its billionaire founder, Jeff Bezos, revealing the most important business story of our time.

Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon, an internet pioneer quietly changing the way we shop online, in his bestseller The Everything Store. But ever since, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to well over a trillion dollars. Jeff Bezos’s empire, once housed in a garage, now spans the globe. Between services like Whole Foods, Prime Video, and Amazon’s cloud computing unit, AWS, plus Bezos’s ownership of The Washington Post, it’s impossible to go a day without encountering its impact. We live in a world run, supplied, and controlled by Amazon and its iconoclast founder.

In Amazon Unbound, Brad Stone presents a deeply reported, vividly drawn portrait of how a retail upstart became one of the most powerful and feared entities in the global economy. With unprecedented access to current and former executives, employees, regulators, and critics, Stone shows how seismic changes inside the company over the past decade led to dramatic innovations, as well as to missteps that turned public sentiment against its sharp-elbowed business practices and gameshow treatment of its search for a second headquarters.

Stone also probes the evolution of Bezos himself—who started as a geeky technologist totally devoted to building Amazon, but who transformed to become a fit, disciplined billionaire with global ambitions; who ruled Amazon with an iron fist, even as he found his personal life splashed over the tabloids. As his empire expands, the book investigates how Bezos gradually pulled away from day-to-day activities at Amazon to focus on his many interests outside of it, announcing his momentous transition from CEO to executive chairman.

Definitive, timely, and revelatory, Stone has provided an unvarnished portrait of a man and company that we couldn’t imagine modern life without.

用户评价

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##一部客观的亚马逊&世界首富成长史。

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##脑残粉。

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##Very well written and a good read.

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##一部客观的亚马逊&世界首富成长史。

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##写的太琐碎了,各种大小事情写了一箩筐,反而分不清主次了。

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##很難再用這樣的文字來駕馭這麼一個複雜體了

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##The making of Amazon empire.

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##开头的引言完美概括了亚马逊以及贝索斯的矛盾:我一直觉得很奇怪,我们日常赞美的人的特质--善良,慷慨,开放,诚实,理解以及共情--都和人类系统的失败相关联。而那些我们讨厌的特质--严厉,贪婪,占有欲,卑鄙,自大以及自我为中心--都和成功紧密相关。但往往,人们在赞美第一种特质的同时,却欣赏第二种特质产生的结果。

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##8/10. 没啥深度但是八卦多,好看。需要注意的是这本书其实是作者前一本书的The Everything Store的续作,叙事是从2010年左右开始的。

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