Amazon Unbound

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Brad Stone
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From the bestselling author of The Everything Store, an unvarnished picture of Amazon’s unprecedented growth and its billionaire founder, Jeff Bezos, revealing the most important business story of our time.

Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon, an internet pioneer quietly changing the way we shop online, in his bestseller The Everything Store. But ever since, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to well over a trillion dollars. Jeff Bezos’s empire, once housed in a garage, now spans the globe. Between services like Whole Foods, Prime Video, and Amazon’s cloud computing unit, AWS, plus Bezos’s ownership of The Washington Post, it’s impossible to go a day without encountering its impact. We live in a world run, supplied, and controlled by Amazon and its iconoclast founder.

In Amazon Unbound, Brad Stone presents a deeply reported, vividly drawn portrait of how a retail upstart became one of the most powerful and feared entities in the global economy. With unprecedented access to current and former executives, employees, regulators, and critics, Stone shows how seismic changes inside the company over the past decade led to dramatic innovations, as well as to missteps that turned public sentiment against its sharp-elbowed business practices and gameshow treatment of its search for a second headquarters.

Stone also probes the evolution of Bezos himself—who started as a geeky technologist totally devoted to building Amazon, but who transformed to become a fit, disciplined billionaire with global ambitions; who ruled Amazon with an iron fist, even as he found his personal life splashed over the tabloids. As his empire expands, the book investigates how Bezos gradually pulled away from day-to-day activities at Amazon to focus on his many interests outside of it, announcing his momentous transition from CEO to executive chairman.

Definitive, timely, and revelatory, Stone has provided an unvarnished portrait of a man and company that we couldn’t imagine modern life without.

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##描述2012年后亚马逊的一些大事:Alexa, Amazon Go, India, HQ2, 离婚… Bezos和S Team的的成功品质: 成功的欲望,工作狂,严厉甚至对人苛刻的没有同理心。

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##亚马逊的快速发展和其在很多方面成为一个不受欢迎的工作场所并不冲突。我更喜欢这本书关于贝佐斯厌恶工会,拒绝给与员工巨大的薪酬回报,避免稳步增加股权激励,收购WaPo后冻结养老金计划,削减长期员工的退休福利,艰难的劳工谈判这些记录。当旧法律不再适用于科技巨头,监管的连续性无法对创新的实验性迅速响应,亚马逊和贝佐斯建立的个人王国捆绑世界政治经济不可避免。

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##一部客观的亚马逊&世界首富成长史。

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